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The Bottom Line
Data Points
Online Video Advertising: Strategies & Results Dashboard
1.0 Report Summary
1.1 Purpose of Report
1.2 Scope of Report
1.3 Research Approach
1.3.1 Source of Data
1.3.2 Glossary of Terms
2.0 U.S. Market Overview: Online Video Advertising
2.1 U.S. Broadband Household Growth Trends
2.2 Online Video Advertising Ecosystem
2.2.1 Advertisers and Advertising Agencies
2.2.2 Ad Campaign Management Systems & Ad Servers
2.2.3 Content Providers
2.2.3.1 Content Publishers
2.2.3.2 Content Aggregators
2.2.3.3 TV Everywhere Initiatives
2.2.4 Advertising Networks
2.2.5 Audience Measurement and Data Analytic Firms
2.2.6 Online Video Consumers
3.0 Business Perspective
3.1 Business Models
3.2 Pricing Models
3.3 Online Video Ad Formats
4.0 Implications and Recommendations
4.1 Market Conditions
4.1.1 Drivers
4.1.2 Inhibitors
4.2 Recommendations
5.0 U.S. Online Video Advertising Revenue Forecasts
5.1 Forecast Methodology
5.2 Forecast Assumptions
5.3 U.S. Forecasts 2009 – 2014
© April 2010 Parks Associates
All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.
Printed in the United States of America.
Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
