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Sports: America’s Pastime
Historical View of Sports on TV
Evolution of Streaming Technology
Sports Media Rights
Premium Sports Content Retains Subscribers
Advertising and the Role of Data
Impact of Sports on Video Viewing
Fragmentation of Services
Consumer Perspective and RSNs
Direct-to-Consumer Sports Service Challenges
Demand for Interactive Features
US OTT Sports Subscription Service Adoption
vMVPDs Carve a Sports Niche
FuboTV
The Big Three (+ 2) Sports in the US
NFL – National Football League
Market Impact
Market Value
NFL Game Pass (NFL+)
NBA – National Basketball Association
Market Value
NBA TV
MLB – Major League Baseball
Market Value
MLB.TV
NHL – National Hockey League
Market Value
NHL.TV
Major League Soccer (MLS)
Market Value
SVOD Streaming Services with Sports Programming
Apple TV+
Partner Announcements
Prime Video
Partner Announcements
ESPN+
ESPN Partner Announcements
Peacock
Partner Announcements
Paramount+
Partner Content
YouTube TV
Market Forecast: US OTT Sports Service
Implications and Recommendations
Appendix
Glossary
Citations
Attribution
© December 2022 Parks Associates
All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.
Printed in the United States of America.
Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
