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The Bottom Line
Data Points
1.0 Report Summary
1.1 Purpose of Report
1.2 Scope of Report
1.3 Research Approach
1.3.1 Data Sources
1.3.2 Glossary of Terms
1.4 Defining Real-Time Bidding (RTB)
2.0 The Buy-side
2.1 Media Buying Desks (MBDs)
2.2 Demand-side Platforms (DSPs)
2.3 Data Management Platforms (DMPs)
3.0 The Sell-side
3.1 Supply-side Platforms (SSPs)
4.0 Online Buying/Selling Intermediaries
4.1 RTB Ad Exchanges
4.2 Ad Networks
4.3 Ad Monitoring and Verification Services
5.0 Real-Time Bidding Online Advertising Revenue Forecasts in North America (N.A.) 2012 – 2017
5.1 Forecast Methodology
5.2 Forecast Assumptions
6.0 Market Implications & Recommendations
Resource Book
Appendix A Company Profiles: Media buying desks
Appendix B Company Profiles: Demand-side Platforms (DSPs)
Appendix C Company Profiles: Data Management Platforms (DMPs)
Appendix D Company Profiles: Supply-side Platforms (SSPs)
Appendix E Company Profiles: RTB Ad Exchanges
Appendix F Company Index
© July 2012 Parks Associates
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Printed in the United States of America.
Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
