Executive Summary

Industry Insight

Definitions

Key Findings and Market Impact

Consumption Habits in Short-Form Content

Total Average Video Consumption by Platform (Q3/18)

Sources Used to Watch Video Online (2017-2018)

Average Numbers of Days Watching Online Video by Source Used Among Content Viewers (Q3/18)

Online Content Viewing Habits (Q3/18)

Viewer Segments of Each Online Video Content (Q3/18)

Average Household Expenditure on Home Video Entertainment by Short-Form Content Viewing Segments (Q3/18)

TV & Movie Viewing Habits by Short-Form Content Viewing Segments (Q3/18)

Short Content Viewing Habits by TV Content Viewing Segments (Q3/18)

OTT Service by Business Model Among Short-Form Viewing Segments (Q3/18)

Age Breakdown Among Short-Form Content Viewing Segments (Q3/18)

Gender Breakdown Among Short-Form Content Viewing Segments (Q3/18)

Number of Adults in Household Among Short-Form Content Viewing Segments (Q3/18)

Technology Adoption Among Short-Form Content Viewers (Q3/18)

Shoulder Programming Viewership Habits

Amount of Short-Form Viewing that is Shoulder Programming (Q3/18)

Shoulder Programming by Short-Form Content Viewers (Q3/18)

Age Groups Among Shoulder Programming Viewers (Q3/18)

Households With Children Among Shoulder Programming Viewers (Q3/18)

Content Discovery and Preferences for Short-Form Video

Ways to Discover Short-Form Content  (Q3/18)

Short-Form Content Discovery by Viewing Segments (Q3/18)

Top 5 Ways to Find Short-Form Content by Age (Q3/18)

Top 5 Ways to Find Short-Form Content by Race (Q3/18)

Top 5 Ways to Find Short-Form Content by Technology Adoption (Q3/18)

Genres of Short-Form Content Watched by Viewers (Q3/18)

Genre of Short-Form Content Watched by Viewing Segment (Q3/18)

Top 5 Genres of Short-Form Content by Age (Q3/18)

Top 5 Genres of Short-Form Content by Education Level (Q3/18)

Top 5 Genres of Short-Form Content by Ways of Finding the Video (Q3/18)

Gaming and Short-Form Consumption Habits

Total Average Gaming Hours Per Week (2017-2018)

Total Average Gaming Hours Per Week by Age (Q3/18)

Total Average Gaming Hours Per Week by Education (Q3/18)

Total Average Gaming Hours Per Week by Gender (Q3/18)

Total Average Gaming Hours Per Week by Technology Adoption Segment (Q3/18)

Total Average Gaming Hours Per Week by Short-Form Viewing Segments (Q3/18)

Short-Form Video Viewing by Gaming Segments (Q3/18)

Gaming Frequency by Short-Form Content Viewers  (Q3/18)

Short-Form Content Discovery by Gaming Segments (Q3/18)

Genre of Short-Form Content Watched by Gaming Segment (Q3/18)

Short-Form Viewing Segments by Gamers (Q3/18)

Short-Form Content Discovery by Gamers (Q3/18)

Genre of Short-Form Content Watched by Gamers (Q3/18)

Esports Consumption Habits

Viewers of Esports Matches or Tournaments (2017-2018)

Short-Form Viewing Segments Among Esports Viewers (Q3/18)

Esports Viewership Among Short-Form Content Viewing Segments (Q3/18)

Platforms Used to Watch Video Online by Esports Viewers (2017-2018)

Esports Viewership by Race (Q3/18)

Esports Viewership by Technology Adoption Segments (Q3/18)

Esports Viewership by Age (Q3/18)

Esports Viewership by Gender (Q3/18)

Esports Viewership by Households With Children (Q3/18)