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The Bottom Line
1.0 Methodology and Scope
1.1 Sources of Data
1.2 Consumer Data
1.3 Scope of the Report
1.3.1 Defining Social Media
1.3.2 Scope of the Report
2.0 Current Status of the Social Media Market
2.1 Market Overview
2.2 Market Evolution and Trends
2.2.1 United States
2.2.2 Western Europe
2.3 Growth Prospects for Social Media Market
2.4 Market Drivers and Inhibitors
3.0 Analysis of the Social Media Value Chain
3.1 Social Networks
3.1.1 General Purpose Sites
3.1.2 Specialized Sites
3.2 Video-sharing Sites
3.3 Applications
4.0 Consumers and Social Media
4.1 Creators vs. Consumers
4.2 Social Media Transcends Platforms
5.0 Analysis of the Social Media Business Models
5.1 Ad-Supported Model
5.2 Pay Models
5.2.1 Transactional
5.2.2 E-commerce
5.2.3 Subscription
5.2.4 Optimal Business Model for Social Media
6.0 U.S. Social Networks User and Ad Revenue Forecast
6.1 Methodology and Assumptions
6.1.1 Social Network Users
6.1.2 Social Network Advertising Revenue
6.2 U.S. Social Network User Forecast
6.3 U.S. Social Network Ad Revenue Forecast
7.0 Recommendations
7.1 Advertisers
7.2 Publishers
7.3 CE Manufacturers
Resource Book
1.0 Consumer Analysis
1.1 Consumer Demographics and Usage Trends
1.2 Social Networking and Demand for Devices and Features
1.3 Social Media Consumption and Trends in Western Europe
2.0 Company Profiles
2.1 MySpace
2.2 Facebook Inc.
2.3 YouTube, Inc.
2.4 Veoh Networks, Inc.
2.5 Metacafe
2.6 Dogster Inc.
2.7 TurnHere
2.8 Bunchball
2.9 Slide, Inc.
2.10 Wetpaint.com, Inc.
© February 2009 Parks Associates
All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.
Printed in the United States of America.
Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
