Download Table of Contents (PDF)
1.0 Report Summary
1.1 Purpose of Report
1.2 Scope of Report
1.3 Research Approach/Sources
2.0 Measuring Digital Video Viewership
2.1 Watching Video in a Multiscreen Environment
2.2 Data Collection Methods
3.0 Analytics and Digital Advertising
3.1 Programmatic TV
3.1.1 Trends in Programmatic TV
3.1.2 Success Factors in Programmatic TV
3.1.3 Challenges for Programmatic TV
3.1.4 Implications
3.2 Dynamic Ad Insertion and Addressability
3.2.1 Trends in Dynamic Ad Insertion and Addressability
3.2.2 Success Factors in Dynamic Ad Insertion and Addressability
3.2.3 Challenges for Dynamic Ad Insertion and Addressability
3.2.4 Implications
3.3 Ad Blocking Technology
3.3.1 Trends in Ad Blocking Technology
3.3.2 Success Factors in Mitigating Ad Blocking Technology
3.3.3 Challenges Regarding Ad Blocking Technology
3.3.4 Implications
4.0 Forecast
4.1 Forecast Methodology
4.2 Forecast
5.0 Recommendations
5.1 Publishers and Service Providers
5.2 Audience Measurement Providers
5.3 Ad Networks and Enablers
5.4 Advertisers
6.0 Appendix
6.1 Glossary
6.2 Index
© April 2016 Parks Associates
All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.
Printed in the United States of America.
Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
