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1.0 Report Summary
1.1 Purpose of Report
1.2 Scope of Report
1.3 Research Approach/Sources
2.0 State of the Multiscreen Advertising Industry
2.1 Multiscreen Use Cases and Consumer Behaviors
Simultaneous Use
Sequential Use
2.2 Industry Perspectives on Multiscreen Advertising
2.2.1 Challenges to Deliver Multiscreen Advertising
2.2.2 Brand & Marketer Perspectives
Creative Design
Ad Targeting
Ad Buying
2.2.3 Publisher Perspectives
TV broadcasters and cable networks
Web/Mobile Publishers
Ad Selling
Ad Serving
Ad Campaign Management and Measurement
2.2.4 Ad Technology Provider Perspectives
3.0 Innovations in Multiscreen Advertising
3.1 Automatic Content Recognition
3.2 Programmatic Buying & Real-Time Bidding (RTB)
3.3 Advertising Big Data
4.0 U.S. Multiscreen Advertising Revenue Forecasts 2014-2019
4.1 Forecast Methodology and Assumptions
4.2 TV & Internet Advertising Spending in the U.S. from 2014–2019
4.3 Multiscreen Ad Spending in the U.S. from 2014–2019
5.0 Market Implications and Recommendations
6.0 Appendix
6.1 Glossary
6.2 Company Index
© December 2014 Parks Associates
All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.
Printed in the United States of America.
Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
