Download Table of Contents (PDF)
Data Points
The Bottom Line
Timeline: The Evolution of Advanced TV Advertising
1.0 Report Summary
1.1 Purpose of Report
1.2 Defining the Advanced TV Advertising Industry
1.3 Research Approach
2.0 Advanced TV Advertising Ecosystem
2.1 Broadcast & Cable TV Viewers
2.2 TV Content Owners
2.2.1 Broadcast TV Networks, Cable TV Networks, and O&O Local TV Stations
2.2.2 Independent Local TV Stations
2.3 TV Distribution Channels
2.3.1 Pay-TV Service Providers
2.3.2 OTT TV Distribution Platforms
2.4 TV Advertising Technology & Solutions Providers
2.5 TV Advertisers/Ad Agencies
2.6 TV Audience Measurement Services
3.0 Trends & Innovations in Advanced TV Advertising
3.1 Multiscreen TV Engagement is Growing
3.2 Enhanced Smart TV Advertising Emerges
3.3 Programmatic Ad Buying and Selling Enters the TV Ad Marketplace
4.0 U.S. Advanced TV Advertising Revenue Forecasts 2013–2018
4.1 Forecast Methodology and Assumptions
4.2 Advanced TV Advertising Revenues in the U.S. from 2013–2018
5.0 Market Implications and Recommendations
Appendix
Glossary of Terms
Company Index
© June 2014 Parks Associates
All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.
Printed in the United States of America.
Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
