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Who is Using Multiscreen Services?
About the Research
Previous Research
Cloud DVR: The New Face of Television (Q3/14)
Profiles of Subscribers in Multifamily Residences (Q2/14)
360 View: Entertainment Services in U.S. Broadband Households (Q1/14)
Streaming CE and Content Purchasing Habits (Q1/14)
TV Everywhere 2.0: The Next Steps in Multiscreen (Q1/14)
OTT Video Buyers: Subscriptions & Transactions (Q4/13)
OTT in a Pay-TV World (Q4/13)
Consumer Segmentation: Selling Premium TV Services (Q4/13)
TV Everywhere Use & Authentication (Q3/13)
Key Findings
Recommendations
Trends in Multiscreen Awareness & Use
Pay-TV Premium Feature Subscription/Awareness (2012 - 2014)
Multiscreen Awareness by Age (2012 - 2014)
Multiscreen Awareness by Household Income (2012 - 2014)
Multiscreen Service Awareness by Pay-TV Providers (2012 - 2014)
Pay-TV Feature Monthly Usage (2013 - 2014)
Multiscreen Feature Usage by Age (2013 - 2014)
Multiscreen Feature Usage by Household Income (2013 - 2014)
Multiscreen Feature Usage by Pay-TV Service Provider (2013 - 2014)
Profile of Multiscreen Users
Demographic Profile of Multiscreen Users (Q1/14)
TV Program and Movie Consumption Behavior by Multiscreen Users (Q1/14)
Video Viewing Preferences by Multiscreen Users (Q1/14)
Video Consumption on Platform by Multiscreen Users (Q1/14)
Video Consumption on a TV Set by Multiscreen Users (Q1/14)
Percentage With OTT Subscription by Multiscreen Use (Q1/14)
Pay-TV Service ARPU by Multiscreen Users (Q1/14)
Average Monthly Video Expenditure by Multiscreen Users (Q1/14)
Multiscreen Users and Video Viewing Segments
Parks Associates Multiscreen Segmentation
Video Viewing Segments (Q1/14)
Segment Descriptions
Segment Demographics
Pay-TV Service ARPU by Video Viewing Segments (Q1/14)
Multiscreen Use and Awareness by Video Viewing Segments (Q1/14)
Multiscreen Use Among Those Aware of Multiscreen Capability by Video Viewing Segments (Q1/14)
Multiscreen Service Awareness by Video Viewing Segments (2013 - 2014)
Multiscreen Use by Video Viewing Segment (Q1/14)
Multiscreen & Pay-TV Service Changes
Likelihood of Making Changes to Pay-TV Service by Multiscreen Users (Q1/14)
Multiscreen Use & Likelihood of Changing Providers by Video Viewing Segments (Q1/14)
Multiscreen Use & Likelihood of Canceling Service by Video Viewing Segments (Q1/14)
Reason for Considering Cancelling Pay-TV Service by Multiscreen Users (Q1/14)
Reason for Considering Downgrading Pay-TV Service by Multiscreen Users (Q1/14)
