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Smart Home Devices, Automation, Controls

Q4 2017

Industry Report

2017 Holiday Intentions: CE, Smart Home, and Emerging Consumer Devices

This special deliverable details consumer purchase intentions for the 2017 holiday shopping season regarding IoT, smart home, and connected entertainment products and solutions.

Purchase

In its Q3 2017 survey, Parks Associates tested consumer intentions for purchasing a variety of CE and smart home devices during the holiday season, including Black Friday, either for personal use or as a gift. Consumers reported purchase intentions for the following devices:

Entertainment Devices

Streaming media player

Gaming console

Portable game player

4K / Ultra HD television

Virtual reality headset

Smart Home Devices

Smart programmable thermostat

Smart door lock

Smart motorized garage door opener

IP/Networked camera

Doorbell with a video camera

All-in-one security product that includes a video camera, two-way voice, and other sensors

Smart lighting solution

Home Networking

A Wi-Fi Network extender or whole-home Wi-Fi mesh networking product

Voice-enabled Personal Assistant Devices

Smart speaker and microphone with personal assistant, without a screen

Smart speaker and microphone with personal assistant, with a screen

Voice-enabled smart scanner wand with personal assistant

Voice-enabled smart camera, with personal style assistant

Mobile and Wearable Devices

Smartphone

Tablet

Smart watch

Fitness tracker

Wearable camera

High Holiday Purchase Intentions: CE and Smart Home Devices (Q3/17)
Holiday Purchase Intentions: Consumer Electronic Devices (Q3/17)
High Purchase Intentions for Voice-Enabled Devices (Q3/17)
Holiday Purchase Intentions: Smart Home Devices (Q3/17)
CE Purchases Planned as Gifts for Others (Q3/17)
Holiday Gift Intentions of Smart Home Devices Among Intenders (Q3/17)
Demographic Profile of High Holiday Purchase Intenders & Gift Purchase Intenders (Q3/17)
Holiday CE Purchase Intention Driven by Repeat Purchases (Q3/17)
Holiday Gift Intentions Among Device Owners vs. All BB HHs (Q3/17)
High Holiday Purchase Intention of CE Devices by Amazon Prime Membership (Q3/17)
High Holiday Purchase Intention of Smart home Devices by Amazon Prime Membership (Q3/17)

© 2017 Parks Associates
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Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.

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The Parks Points Newsletter Features All Aspects Of Our Research, Including Smart Home, Iot Devices, Entertainment And Digital Media, Security, Energy, Health, And Consumer Data.