Download Table of Contents (PDF)
1.0 Report Summary
1.1 Purpose of Report
1.2 Scope of Report
1.3 Research Approach/Sources
2.0 Smart Home Merchandising Strategies
2.1 Current Merchandising Strategies
2.1.1 Pure Standalone or Point Solutions
2.1.2 Hybrid Standalone or Connected Point Solutions
2.1.3 Starter Kit Bundle with or without Optional Services
2.1.4 Discount Bundle
2.1.5 Use Case Subsystem Bundle
2.1.6 “Free” Hardware + Service Subscription Bundle
2.1.7 Hardware purchased separately/financed + Service Subscription Bundle
2.1.8 TV + Broadband + Smart Home Hardware/Monitoring + Content Bundle
2.2 Emerging Forms of Smart Home Merchandising
2.2.1 Unbundling Up-front Hardware Cost from Service Subscriptions
2.2.2 In-store Experience Centers
2.2.3 Merchandising in New Home Construction and Apartments
2.2.4 Turn-key Smart Home Starter Kits and Services for Insurers
2.2.5 Real Estate Sales Staging Kits and Buyer Move-in Kits
2.2.6 Free In-Home Smart Home Consultations
2.2.7 Embedded Control Hubs
3.0 Consumer Preferences
3.1 Trends in Purchasing Patterns for Smart Home Devices
3.2 Channel Preferences for Selected Smart Home Devices
4.0 Considerations for Developing Merchandising Strategy
5.0 Appendix
5.1 Glossary
5.2 Index
5.3 Image Sources
