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Consumer Analytics: Smart Home Devices and Services Track
Key Questions Answered
Survey Methodology
Defining Heads of Broadband Households
Definitions and Abbreviations
Reading Parks Associates Charts
Executive Summary
Industry Insight
Key Findings and Market Impact
Profile of the Home Insurance Customer
Overall Insurance Ownership Among Respondents (Q2/19)
Overall Home Ownership Among Respondents (Q2/19)
Type of Insurance by Home Ownership Among Respondents (Q2/19)
Residence Type: Insured Homeowners vs. Insured Renters (Q2/19)
Attitudes Toward Insurer (Q2/19)
Top 10 Homeowner/Renter Insurance Providers Among Survey Respondents
Attitudes Toward Insurer by Homeowner/Renter Insurance Ownership (Q2/19)
Overall Home Damage Experiences (Q2/19)
Location of Water Damage (Q2/19)
Insurance Claim Experiences by Home Damage (Q2/19)
Adoption of Loss Detection/Prevention Devices
Smart Security Device Ownership (Q2/19)
Smart Smoke & Fire Prevention Device Ownership (Q2/19)
Smart Water Loss & Damage Prevention Device Ownership (Q2/19)
Smart Security Devices: Channel Purchase Location (Q2/19)
Importance of Benefits Driving Purchase of Smart Security Devices (Q2/19)
Smart Smoke & Fire Prevention Devices: Channel Purchase Location (Q2/19)
Importance of Benefits Driving Purchase of Smart Smoke & Fire Prevention Devices (Q2/19)
Smart Water Loss & Damage Prevention Devices: Channel Purchase Location (Q2/19)
Importance of Benefits Driving Purchase of Smart Water Loss & Damage Prevention Devices
Reasons for Purchasing Smart Security Devices (Q2/19)
Reasons for Purchasing Smart Smoke & Fire Prevention Devices (Q2/19)
Purchasing Intentions for Loss Detection/Prevention Devices
Likelihood of Purchasing Smart Home Products with Detection/Prevention Features (Q2/19)
Smart Device: Purchase Intention (Q2/19)
Smart Security Device: Preferred Purchase Chanel by High Intenders (Q2/19)
Lifestyle and Purchase Attitudes Among Smart Security Device High Intenders (Q2/19)
Lifestyle and Purchase Attitudes Among Smart Security Device Owners and Intenders (Q2/19)
Smart Smoke/Water Device: Preferred Purchase Channel (Q2/19)
Lifestyle and Purchase Attitudes Among Smart Smoke/Water Device High Intenders (Q2/19)
Lifestyle and Purchase Attitudes Among Smart Smoke/Water Device Unlikely Buyers (Q2/19)
High Intention to Purchase Smart Security Devices by Home Damage (Q2/19)
High Intention to Purchase Smart Fire/Water Devices by Home Damage (Q2/19)
Smart Home Devices: Purchase Inhibitors (2017-2019)
Demographic Breakdown of Smart Home Device Top 5 Purchase Inhibitors (Q2/19)
Housing Factors of Smart Home Device Top 5 Purchase Inhibitors (Q2/19)
Consumer Attitudes and Insurer-Provided Solutions
Attitudes Toward Smart Home Devices and Insurers (Q2/19)
Attitudes Toward Smart Home Devices and Insurers Among Smart Home Device Owners (Q2/19)
Attitudes Toward Smart Home Devices and Insurers by Homeowner/Renter Insurance Ownership (Q2/19)
Value of Use Cases for Free Smart Home Devices (Q2/19)
Likelihood of Switching Home Insurance to Acquire Smart Home Devices (Q2/19)
Highly Likely Switchers of Home/Renter Insurance by Demographics (Q2/19)
Highly Likely Switchers of Home/Renter Insurance by Housing Factors (Q2/19)
Highly Likely Switchers of Home/Renter Insurance by Home Damage and Smart Home Device Ownership (Q2/19)
Likelihood of Switching Home Insurance to Acquire Smart Home Devices by Insurance Providers (Q2/19)
Preferred Incentives for Acquiring Smart Home Devices (Q2/19)
Preferred Incentives for Acquiring Smart Home Devices Among Smart Home Device High Intenders (Q2/19)
Preferred Incentives for Acquiring Smart Home Devices Among High Likely Home Insurance Switchers (Q2/19)
Concept Testing: Intention to Invest in Smart Home Devices with Various Levels of Premium Discounts
Likelihood of Purchasing Smart Home Device by Package Levels (Q2/19)
Installation Methods of Smart Home Devices (Q2/19)
Installation Methods of Smart Home Devices Among High Likely Home Insurance Switchers (Q2/19)
Appendix