Smart Home and IoT in Canada

This consumer research study analyzes consumer demand for smart home devices and services among Canadian broadband households.

Smart Home Products & Services

Consumer interest in and familiarity with the smart home concept
Demand for smart home systems, services, and equipment
Preferred bundles and business models
Motivations for purchase, location for new device purchases, and sources of information
Consumer reactions to a variety of business models
Interest in new channels
Most trusted providers
Demographics of likely buyers and subscribers

Current ownership of security systems, home controls, and smart home devices, including the following:

Sprinkler system
Power strip
Blinds or drapes
Plug/adapter modules
Home or kitchen appliances
Door eye viewers
Carbon monoxide detectors
Combination sensor
In-wall outlets/switches
Water leak detectors
Garage door openers
Lightbulbs
Doorbells/Intercoms
Networked security camera
Smoke detectors
Door/window sensors
Motion sensors
Door locks
Thermostats

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Smart Home Devices, Automation, Controls