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About the Research
Previous Research
2014 Holiday Purchase Intentions (Q4/14)
Consumer Segmentation: Mobile App Users (Q3/14)
Smart Data Plans for Mobile Consumers (Q2/14)
360 View: Mobility and The App Economy (Q2/14)
Key Findings
Industry Insight
Recommendations
Trends in Smartphone Adoption
Smartphones: Adoption vs. Avg. Purchase Price (2009-2014)
CE Devices: Top Five Smartphone Brands Purchased in Year (2010 - 2014)
Computing & Mobile Products Purchased in the Year (2008 - 2014)
Reason for Smartphone Purchase or Acquisition (Q3/14)
Smartphone Purchase Intentions
CE Purchase Intentions (Q3/2013 vs. Q3/2014)
Smartphone Brand Purchase Intention (Q3/14)
Intended Smartphone Brand by Provider (Q3/14)
Preferred Smartphone Operating System for Next Purchase (Q3/14)
Android Smartphone Brand Purchase Intention (Q3/14)
Length of Time Owning Current Phone (Q3/14)
% Replacing Phone in a Shorter Than Usual Time Frame by Provider (Q3/14)
Reasons for Replacing Phone in a Shorter Than Usual Time Frame (Q3/14)
Reasons for Replacing Phone in a Longer Than Usual Time Frame (Q3/14)
Purchase Model Preferences:
Summary of Findings
Preferred Purchase Model for Next Smartphone Purchase (Q3/14)
Preferred Purchase Model for Next Smartphone Purchase by Income (Q3/14)
Preferred Purchase Model for Next Smartphone Purchase by Provider (Q3/14)
T-Mobile Subscribers: Purchase Model Preferences (Q3/14)
Preferred Purchase Model for Next Smartphone Purchase by Intended Brand (Q3/14)
Purchase Model Preference: 24 Month Installment Plan by Samsung vs. iPhone Intenders (Q3/14)
Purchase Model Preference for Samsung Intenders: 24-Month Installment Plan by Provider (Q3/14)
Additional Research from Parks Associates
