Download Table of Contents (PDF)
1.0 Report Summary
1.1 Purpose of Report
1.2 Scope of Report
1.3 Research Approach/Sources
2.0 Context-Based Marketing: An Overview
2.1 The Growth of M-Commerce and Retailers’ Challenge
2.2 Cross-Platform Shopper & Omnichannel Marketing
3.0 Emerging Opportunities in Context-based Marketing
3.1 The Rise of Social Media Marketing
3.1.1 Social Media Overview
3.1.2 Social Media Data
3.1.3 Social Media Marketing
3.2 Location-Based Marketing
3.2.1 Solutions Overview
3.2.2 Geolocating and Geofencing
3.2.3 Beacon Technology and Beacon-based Marketing
3.2.4 Near Field Communications
3.3 Mobile Wallet for Marketing
4.0 The Future of Shopper Marketing
5.0 Market Forecast
5.1 Forecast Methodology
5.2 Mobile Ad Spending Forecasts
6.0 Implications and Recommendations
7.0 Appendix
7.1 Glossary
7.2 Company Index
© March 2016 Parks Associates
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Printed in the United States of America.
Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
