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About the Research
Previous Research
Industry Insight
Key Findings
Recommendations
Overview of Mobile Data Plans & Consumption:
Use of Smartphone Data Plan (Q3/15)
Use of Shared Mobile Data Plan by Service Provider (2014 - 2015)
Daily Performance of Smartphone Activities by Service Provider - Communication Activities (Q3/15)
Daily Performance of Smartphone Activities by Age (Q3/15)
Daily Performance of Smartphone Activities by Children at Home (Q3/15)
Daily Performance of Smartphone Activities by Gender (Q3/15)
Influence of Mobile Data Plan on Choice of Service Provider:
Important Factors when Choosing Next Mobile Service Provider (Q3/15)
Likelihood to Switch Mobile Service Providers by Data Plan (Q3/15)
Important Factors when Choosing Next Mobile Service Provider by Mobile Data Plan (Q3/15)
Differences in Important Factors when Choosing Next Mobile Service Provider by Churn Potential (Q3/15)
Differences in Important Factors when Choosing Next Mobile Service Provider by Churn Potential, cont. (Q3/15)
Appeal of Wi-Fi Mobile Data Services:
Preferred Wi-Fi Mobile Data Plan (Q3/15)
Preferred Wi-Fi Mobile Data Plan by Children at Home (Q3/15)
Preferred Wi-Fi Mobile Data Plan by Gender (Q3/15)
Preferred Wi-Fi Mobile Data Plan by Current Mobile Plan (Q3/15)
Average % of Savings Required to Trigger Trial Interest in Wi-Fi-Based Service by Interest in Wi-Fi-Based Mobile Data Plan (Q3/15)
Reasons for No Interest in Wi-Fi Based Services (Q3/15)
Reasons for No Interest in Wi-Fi Based Services by Current Data Plan Size (Q3/15)
Mobile Data Use By Plan Type: Light, Moderate, Heavy, and Unlimited:
Current Service Provider by Data Plan Subscriber Segment (Q3/15)
Ownership Length of Current Smartphone by Data Plan Subscriber Segment (Q3/15)
Length of Time Using a Smartphone Before Upgrading by Data Plan Subscriber Segment (Q3/15)
Early Handset Upgrade Program Enrollment by Wireless Service Provider and Data User Segment (Q3/15)
Mobile Phone Service Contract Type by Data Plan Subscriber Segment (Q3/15)
Likelihood of Making Mobile Phone Service Changes by Data Plan Subscriber Segment (Q3/15)
Important Factors in Choosing Next Service Provider by Data Plan Subscriber Segment (Q3/15)
Important Factors in Choosing Next Service Provider by Data Plan Subscriber Segment, cont. (Q3/15)
Smartphone Activities by Data Plan Subscriber Segment (Q3/15)
% Using Specified Utility/Convenience Mobile App Type by Data Plan Subscriber Segment (Q3/15)
