Download Table of Contents (PDF)
1.0 Report Summary
1.1 Purpose of Report
1.2 Scope of Report
1.3 Research Approach/Sources
1.4 Glossary
2.0 The Mobile Data Market
2.1 Market Maturity – A Global Trend
2.2 Competitive Analysis of Major Markets
2.3 Customer Acquisition Strategies: Case Studies
2.3.1 T-Mobile US: America’s “Un-Carrier”
2.3.2 Reliance Jio: 100M+ Subscribers in 170 Days
3.0 Revenue Growth Strategies
3.1 Data Plans and Bundling Strategies
3.1.1 Resurgence of Unlimited Data Plans
3.1.2 Zero-Rating and Mobile Optimization
3.2 Top-Five Data-Driven Services
3.2.1 Social Media and Chat
3.2.2 Streaming Video
3.2.3 Streaming Music
3.2.4 Mobile Gaming
3.2.5 Cellular Connected Devices and the IoT
4.0 Churn Management
4.1 Loyalty and Rewards Programs
4.2 International Data Roaming and Premium Wi-Fi Hotspots
4.2.1 Mobile Data Roaming
4.2.2 Premium Wi-Fi Hotspots
5.0 Future Applications that Drive Mobile Data Usage
5.1 5G Impact
5G Overall Requirements
5.2 Augmented/Virtual Reality
5.3 “Cellular-First" PCs
6.0 Forecasts
6.1 Mobile Broadband Subscription Forecasts
6.2 Mobile Data Service Revenue Forecast
7.0 Appendix
7.1 Index
7.2 Image Sources
