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The Bottom Line
1.0 Report Summary
1.1 Purpose of the Report
1.2 Scope of the Report
1.3 Data Sources
2.0 Mobile Traffic Data Trends
2.1 Global Mobile Data Traffic Growth
2.2 Technology and Market Drivers for Mobile Data Traffic Growth
3.0 Mobile Network Management and Optimization
3.1 Capacity-Oriented Strategies
3.1.1 Spectrum Acquisition
3.1.2 Network Technology Upgrade
3.1.3 Wi-Fi Offloading
3.1.4 Small Cells Offloading
3.2 Network Optimization Strategies
3.2.1 Network Sharing
3.2.2 Network Bandwidth Management
3.2.3 Self-Optimizing Networks (SON)
4.0 Mobile Data Revenue Strategies
4.1 Mobile Data Pricing Models – Operator’s Perspectives
4.2 Mobile Data Pricing Models – Subscribers’ Perspectives
4.3 Mobile Value Added Services – Monetization Strategies
4.3.1 VAS service subscriptions
4.3.2 OTT services launched by MNOs
4.3.3 Partnerships with OTT players
4.4 Emerging Monetization Opportunities
4.4.1 Direct Carrier Billing
4.4.2 Customer Insights
5.0 Market Forecasts
5.1 Forecast Methodology
5.2 Sources of Information
5.3 Mobile Data Revenues: Five-Year Forecasts for North America and Western Europe
6.0 Market Implications and Recommendations
7.0 Appendix
7.1 Glossary
7.2 Company Index
