About the Research

Previous Research

Industry Insight

Key Findings

Recommendations

Mobile Device Adoption Trends:

Adoption of Smartphones (2009 - 2016)

Smartphone Brand Market Share by Installed Base (2015 - 2016)

Smartphone Operating System (2011 - 2016)

Smart Watch Ownership (2011 - 2016)

Top Twelve Smart Watch Activities (Q2/16)

Overview of SoLoMo App Market by Category:

% Using Specified Type of Mobile Apps (Q2/16)

Most Familiar and Most Used SoLoMo App Categories (Q2/16)

Most Used App Categories by Smartphone Operating System (Q2/16)

Most Used App Categories by Mobile Service Carrier (Q2/16)

Respondents Citing Specified Apps as a Most Used App by Use of Apps for Item Sharing and Delivery Functions (Q2/16)

Respondents Citing Specified Apps as a Most Used App by Use of Apps for Selling and Social Sharing Functions (Q2/16)

Respondents Citing Specified Apps as a Most Used App by Use of Apps for Family and Home Care Service Functions (Q2/16)

Specific SoLoMo App Awareness & Usage:

Familiarity with Social, Location, and Mobile (SoLoMo) Apps (Q2/16)

Most Used Consumer SoLoMo Apps (Q2/16)

Weekly or More Use of SoLoMo Apps (Q2/16)

Most Used SoLoMo Apps by Age (Q2/16)

Most Used SoLoMo Apps by Urban Density (Q2/16)

Most Used SoLoMo Apps by Income (Q2/16)

Respondents Citing Uber as a Most Used App by Age, Education, and Urban Density (Q2/16)

% Citing Airbnb as a Most Used App by Education and Urban Density (Q2/16)

Grubhub: Weekly or More Use by Children at Home (Q2/16)

Use of Messenger/Chat Apps (Q2/16)

Comparison of Facebook Messenger, WhatsApp, and Snapchat Users (Q2/16)

Use of Messenger/Chat Apps by Smartphone Operating System (Q2/16)

Most Used Messaging Services by Mobile Service Carrier (Q2/16)

Use of Mobile Payment Apps for Person-to-Person Money Transfers (Q2/16)

Use of Venmo and PayPal for Person-to-Person Money Transfers by Age (Q2/16)

Use of Mobile Payment Apps (Q2/16)

Comparison of Apple Pay, PayPal, and Android Pay Users (Q2/16)

Impact of SoLoMo App Usage on Traditional Services:

Attitudes About the Impact of SoLoMo App Use (Q2/16)

Attitudes About the Impact of SoLoMo App Use by Age (Q2/16)

Attitudes About the Impact of SoLoMo App Use by Urban Density (Q2/16)

Perception of Apps Being More Convenient To Use than Traditional Services

by Monthly or More Use of Specified Apps (Q2/16)

Perception of Complete Satisfaction with Apps by Monthly or More Use of Specified Apps (Q2/16)

Rare Use of Traditional Services by Monthly or More Use of Specified Apps (Q2/16)

Attitudes About the Impact of SoLoMo App Use by Smartphone Operating System (Q2/16)

Attitudes About the Impact of SoLoMo App Use by Mobile Service Provider (Q2/16)