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About the Research
Previous Research
360 View: CE Adoption & Trends (Q1/15)
2014 Holiday Purchase Intentions (Q4/14)
Wearable Computing: Fitness and Health in Style (Q3/14)
360 View: Health Devices and Services for Connected Consumers (Q3/14)
360 View: Mobility and The App Economy (Q2/14)
Key Findings
Industry Insight
Recommendations
Smart Watch Adoption & Purchases:
Smartphone, Tablet, and Smart Watch Ownership (2009 - 2015)
Smartphones, Tablets, and Smart Watches Purchased in the Last 12 Months (2007 - 2014)
Smart Watches: Holiday Purchases as % of Annual Purchases (2013 - 2014)
Smart Watch: % Receiving Device as a Gift (2013 - 2014)
Smart Watch: Average Price Paid (2013 - 2014)
Smart Watch Purchase Location in Year (2013 - 2014)
Smart Watch: Top Purchase Considerations (Q1/15)
Triggers to Purchase Smart Watch (2013 – 2014)
Smart Watch: Reason to Purchase (2013 - 2014)
Brand of Smart Watch Purchased (2013 - 2014)
Smart Watch: Location of Purchase (2013 - 2014)
Demand for Smart Watches and Purchase Preferences:
Future Intention to Purchase a Smart Watch (2014 - 2015)
Smart Watch Purchase Intention by Mobile Device Ownership (Q1/15)
Smart Watch Intenders by Mobile OS (Q1/15)
Anticipated Expenditure on Smart Watches (Q1/15)
Smart Watch Activities (Q1/15)
Using a Smart Watch to Track Fitness Activities by Gender (Q1/15)
Using a Smart Watch to Check Stock Quotes by Gender and Income (Q1/15)
Expected Smart Watch Activities by Anticipated Expenditure (Q1/15)
Attitudes Towards Smart Watches (Q1/15)
Attitudes about Smart Watches by Anticipated Expenditure (Q1/15)
Attitudes about Smart Watches by Gender (Q1/15)
