Download Table of Contents (PDF)
Parks Associates Smart Home Segments
About the Research
Previous Research
360 View: Supporting the Connected Consumer (Q1/15)
Tech Support: Meeting IoT Demands (Q1/15)
Consumer Segmentation: Who Is Buying Support Subscriptions (Q4/14)
Consumer Segmentation: Smart Home Packages (Q4/14)
Tech Support: International Market Opportunities (Q3/14)
The Opportunity for Smart Home Support (Q2/14)
Key Findings
Industry Insight
Recommendations
Overview of Smart Home Segmentation
Segmentation Overview
Segmentation Methodology
Smart Home Segments (Q1/15)
Segment Demographic Profiles
Overview of Smart Home Adoption:
Smart Home Device Ownership (2014)
Smart Home Device Adoption Rate (Q1/15)
Smart Home Device Purchase Intentions (2014 - 2015)
Smart Home Device Ownership & Purchase Intention by Smart Home Segments (Q1/15)
Home Control System Ownership (2014)
Likelihood of Acquiring a New Home Security System (Q1/15)
Technical Problems with Smart Home Devices:
Number of Smart Home Devices with Monthly Technical Problems (Q1/15)
Percentage Experiencing Problems with Smart Home Devices (Q1/15)
Percentage Experiencing Problems with Smart Home Devices by Smart Home Segment (Q1/15)
Smart Home Device Problems (Q1/15)
Actions Taken to Resolve Technical Problems (Q1/15)
Resolution of Smart Home Device Technical Problems (Q1/15)
Type & Cost of Professional Assistance Received (Q1/15)
Type of Company Providing Professional Assistance (Q1/15)
Demand for Smart Home Support:
Importance of Value-Added Features to Smart Home Devices (Q1/15)
Importance of Value-Added Features to New Smart Home Devices by Smart Home Segments (Q1/15)
Willingness to Pay $9.99/Month for Privacy and Support Service for New Smart Home Devices (Q1/15)
Willingness to Pay $9.99/Month for privacy & Support Service for New Smart Home Devices by Smart Home Segments (Q1/15)
Willingness to Adopt a Privacy & Support Service for an Integrated Home Security/Home Control System (Q1/15)
Willingness to Adopt a Privacy & Support Service for an Integrated Home Security/Home Control System by Smart Home Segments (Q1/15)
Likelihood of Adopting a Home Security System with Professional Monitoring Service + a Privacy and System Support Service at $39.99/Month (Q1/15)
Likelihood of Adopting a Home Security System with Professional Monitoring Service + a Privacy & Support Service at $39.99/Month by Smart Home Segments (Q1/15)
Likelihood of Acquiring a New Home Security System with Privacy & Support Service (Q1/15)
Additional Research from Parks Associates
