Download Table of Contents (PDF)
OTT Service Subscription
Overall OTT Service Subscription Penetration (2013 - 2018)
Netflix Service Subscription Penetration (2012 - 2018)
OTT SVOD Service Subscription Penetration (2014 - 2018)
OTT Service Subscription Package (2016 - 2018)
OTT Service Subscription: Big 3 OTT vs. Non Big 3 OTT (2017 - 2018)
Number of OTT Service Subscriptions (2014 - 2018)
OTT Category Service Subscription (2017 - 2018)
Premium Movie Channel OTT Service Subscriptions (Q3/17)
Virtual MVPD / Online Pay-TV Subscription Penetration (2016 - 2018)
Top Sports OTT Video Subscriptions (2017 - 2018)
Sports OTT Video Subscriptions, Cont. (2017 - 2018)
OTT Service Cancellation
Subscribers Canceling OTT Service as % of Current Subscriber Base (Q1/18)
Netflix, Amazon, and Hulu: Subscribers Cancelling OTT Service as a % of Current Subscriber Base (2015 - 2018)
Specific OTT Services: Subscribers Cancelling OTT Service as a % of Current Subscriber Base (2015 - 2018)
Overall OTT Service Cancelers as % of Current Subscriber Base (2017 - 2018)
OTT Adoption by Consumer Groups
OTT Subscription by Demographics / Technographics (Q1/18)
Number of OTT Service Subscriptions by Generation (2016 - 2017)
Sales Channels for OTT Video Services
Methods of Subscribing to Top Three OTT Services (2017)
Methods of Subscribing to Online Pay-TV Services (2017)
Methods of Subscribing to Other OTT Services (2017)
OTT Service Subscription Through Amazon Channels (Q3/17)
Perception of Subscription OTT Services
Net Promoter Score: OTT Video Services (Q1/18)
Net Promoter Score: Top 3 OTT Services (2017 - 2018)
Subscriber Perception of Netflix (Q3/17)
Subscriber Perception of Hulu (Q3/17)
Subscriber Perception of Amazon Prime Video (Q3/17)
Perception Among Subscribers: Viewership vs. Other Subscribed Service (Q3/17)
Perception Among Subscribers: Service Quality vs. Other Subscribed Service (Q3/17)
Perception Among Subscribers: Service Value vs. Other Subscribed Service (Q3/17)
Overall Market Perception: Service Value / Quality (Q3/17)
Overall Market Perception: Viewership (Q3/17)
Perception of Free or Ad-based OTT Services
Video Service/App Used to Access Internet Video (Q3/17)
Use of Free / Ad-Based OTT Video Services in the Past 30 Days (Q3/17)
Perception Among Users: Free / Ad-based Service Quality (Q3/17)
Perception Among Users: Free / Ad-based Service Viewership (Q3/17)
Perception of Content Quality
Rank of Most Frequently Watched Genre of TV Shows and Movies (Q3/17)
Average Rating for OTT Video Programming Quality by Genres (Q3/17)
Rating of Genre Programming Quality for OTT Video Services (Q3/17)
