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Overview of OTT Service Subscriptions
Overall OTT Service Subscriptions (2013 - 2017)
Overall OTT Service Subscriptions by Generation (2015 - 2017)
Top OTT Service Subscriptions (2012 - 2017)
Sports OTT Video Subscription (2016 - 2017)
Methods of Subscribing to OTT Services (Q1/17)
Multi-subscription Households
Number of OTT Service Subscriptions (2014 - 2017)
Numbers of OTT Services Subscribed Among Subscribers (2016 - 2017)
Numbers of OTT Services Subscribed by Generations (2016 - 2017)
Recent Use of Transactional or Ad-supported OTT Services by OTT Subscription Holders (Q1/17)
Characteristics of OTT Subscription Households
Top OTT Service Subscriptions by Generations (Q1/17)
Top OTT Service Subscriptions by Technology Adoption Segment (Q1/17)
Overall OTT Service Subscriptions by Household Income (2015 - 2017)
Length of OTT Service Subscriptions
Netflix, Amazon, and Hulu: Average Number of Months Subscribing to Service (Q1/17)
Netflix, Amazon, and Hulu: Average Number of Months Subscribing to Service by Generation (Q1/17)
Netflix, Amazon, and Hulu: Average Number of Months Subscribing to Service by Income (Q1/17)
Lifetime Subscriber Value - OTT Subscription Services (Q1/17)
OTT Subscription Cancellation
Subscribers Cancelling OTT Service as a % of Current Subscriber Base (2015 - 2017)
Netflix, Amazon, and Hulu: Subscribers Cancelling OTT Service as a % of Current Subscriber Base (2015 - 2017)
Popular OTT Services: Subscribers Cancelling OTT Service as a % of Current Subscriber Base (2015 - 2017)
Netflix, Amazon, and Hulu: Subscribers Cancelling OTT Service as a % of Current Subscriber Base by Generation (Q1/17)
Network Specific and Linear OTT Services: Subscribers Cancelling OTT Service as a % of Current Subscriber Base by Generation (Q1/17)
Sports vs. Overall OTT Services: Subscribers Cancelling OTT Service as a % of Current Subscriber Base (Q1/17)
Monthly Expenditure on Entertainment (Q3/16)
Attitudes about Online Video & Pay TV Service (Q1/17)
OTT Service Trials & Conversion
Per-Trial OTT Trial Success Rate: OTT Trials Resulting in a Subscription (Q1/17)
Average Number of Trials and Subscriptions (Q1/17)
Per-Household OTT Trial Success Rate: Percentage of Consumers Subscribing to an OTT Service After a Trial (Q1/17)
OTT Service Trials by Age (Q1/17)
OTT Service Trials by Technology Adoption Segments (Q1/17)
OTT Conversion Rate (Q1/17)
Demographic Profiles of OTT Trialers That Didn't Subscribe vs. That Did Subscribe (Q1/17)
Attitudes About Online Video and Pay TV by OTT Trialers That Subscribed (Q1/17)
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