About the Research

Previous Research

Key Findings

Recommendations

Market Overview

Pay-TV Service Subscription (2011 – 2013)

Pay-TV Service Subscription by Age (2011 – 2013)

Average Monthly Cost of Home Services (2010 – 2013)

Monthly Cost of Bundled Home Services (2011 – 2013)

Use of Device for Video (2010 – 2013)

Video Consumption by Platform (2010 – 2013)

Platform Used To Watch Online Movies and TV Shows (Q3/13)

Video Consumption on TV Sets by Source (2010 – 2013)

Important Home Video Sources (Q1/13)

Most Important Video Sources by Age (Q1/13)

Over-the-Top Video Usage Patterns

Over-the-Top Video Usage Patterns

Use of OTT Video (Q3/13)

OTT Video Use by Age (Q3/13)

Pay-TV Adoption Among OTT Video Users (Q3/13)

Viewing Scenarios for Watching TV and Movies (Q3/13)

Viewing Scenarios for OTT Video (Q3/13)

Top Methods for Watching TV and Movies by Scenarios (Q3/13)

Over-the-Top Video Usage Patterns: Subscription Services

Online Video Subscribers: Video Sources Used by Scenario (Q3/13)

Online Video Subscribers: Frequency of Video Use (Q3/13)

Online Video Subscribers: Rentals vs. Purchases (Q3/13)

When Subscription Video is Watched (Q1/13)

Reason for Watching Subscription Online Video Service (Q3/13)

Over-the-Top Video Usage Patterns: Transactional Services

Transactional OTT Users: Video Sources Used by Scenario (Q3/13)

Transactional OTT Users: Frequency of Video Use (Q3/13)

Transactional Service Users: Rentals vs. Purchases (Q3/13)

When Transactional Online Video Downloads Are Watched (Q3/13)

Reason for Watching Transactional Video Downloads (Q3/13)

Expenditure on Movies & TV Programs

Avg. Expenditure on non-Pay-TV Video Sources (2012 – 2013)

Avg. Expenditure on non-Pay-TV Video Source & OTT Use (Q3/13)

Avg. Expenditure on non-Pay-TV Video Source by Age (2012 – 2013)

Change in Household Spending on non-Pay-TV Video Sources (Q3/13)

Change in Household Spending on non-Pay-TV Video Sources by Age (Q3/13)

Segmentation: Big Video Spenders:

Annual Amount Spent on Movies & TV (Q3/13)

Annual Household Expenditures (Q3/13)

Big Video Spenders by Income and Minors in the Home (Q3/13)

Avg. Spending on Packages by Annual Household Expenditures (Q3/13)

Pay-TV Feature Adoption by Annual HH Expenditure (Q3/13)

Subscription Online Video Service Adoption by Annual Household Expenditures (Q3/13)

Avg. Expenditure on TV & Movies by Annual Household Expenditures (Q3/13)

Breakdown of Avg. Expenditure on TV & Movies by Annual Household Expenditures (Q3/13)

Share of Average Expenditure by Spending Tier (Q3/13)

Summary of Video Spender Groups

Subscription OTT Services

OTT Service Subscription (2012 – 2013)

Video Consumption by Online Video Service Subscribers (Q3/13)

Number of Movies Viewed by OTT Services (Q1/13)

Number of TV Shows Viewed by OTT Services (Q1/13)

Number of Episodes of TV Programs Viewed by Service (Q1/13)

Descriptions of Programs Viewed by OTT Service (Q1/13)

Motivations for Subscription OTT Use by Service (Q1/13)

Strongest Attributes of On-Demand Service by Service (Q1/13)

Attribute Ratings by Online Video Service (Q1/13)

Change in Household Spending by Online Video Service (Q3/13)

When Subscription Video is Watched by Service Provider (Q1/13)

Transactional Online Video Services

Service to Rent or Purchase Video Downloads (Q3/13)

Online Store to Rent or Purchase Video Downloads (Q3/13)

Use of Electronic Rentals/Purchases by Users of Transactional Online Video Stores (Q3/13)

Amazon Prime Instant Video Subscribers: Use of Amazon Transactional Service (Q3/13)

When Programs are Viewed by Transactional Service (Q3/13)

Motivations for Use by Transactional Service (2013)

Change in Household Spending by Transactional Service (Q3/13)

Additional Research from Parks Associates