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Consumer Analytics: Access and Entertainment Track
Executive Summary
Industry Insight
Key Findings & Market Impact
OTT Service Adoption
Overall OTT Service Subscriptions (2016 - 2018)
OTT Category Service Subscription (2017 - 2018)
Number of OTT Service Subscriptions (2014 - 2018)
OTT Service Subscription: Big 3 OTT vs. Non Big 3 OTT (2017 - 2018)
OTT Service Subscriptions (2012 - 2018)
Top Sports OTT Video Subscriptions (Q3/2018)
OTT Service Subscription Package (2016 - 2018)
Use of Free / Ad-based OTT Video Services (2017 - 2018)
Use of Transactional OTT Services (2017 - 2018)
Subscription OTT Service Use vs. Free / Ad-based OTT Service Use (2017-2018)
Self-Aggregator Households (Q3/18)
Perceived Value of Video Content
Most Enjoyed Leisure Activities (Q3/18)
Types of Enjoyable Channels/Programming (Q3/18)
Service Feature Expectations at Incremental Pricing
Testing Consumer Expectations of OTT Service Features
OTT Expected Feature at Incremental Pricing: Resolution (Q3/18)
OTT Expected Feature at Incremental Pricing: Number of Streams (Q3/18)
OTT Expected Feature at Incremental Pricing: Advertising (Q3/18)
OTT Expected Feature at Incremental Pricing: Platforms (Q3/18)
OTT Expected Feature at Incremental Pricing: Library Updates (Q3/18)
OTT Expected Feature at Incremental Pricing: Content (Q3/18)
OTT Expected Feature at Incremental Pricing: User Experience (Q3/18)
OTT Expected Feature at Incremental Pricing: Service Enhancements (Q3/18)
Monthly Expenditure on Video Entertainment
Average Household Expenditure on Video Entertainment by Video Sources (2012 - 2018)
Average Monthly Expenditure on Non-Pay-TV Video Entertainment (Q3/18)
Average Household Monthly Expenditure on Internet Video (2012 - 2018)
Average Monthly Expenditure on Subscription OTT Video by Service (Q3/18)
Service Trials and Conversions
OTT Trials and Conversion – Past Six Months (Q3/18)
Number of Trials - Past Six Months (Q3/18)
OTT Subscription Conversions from Free Trial (Q3/18)
Success Rate by Trialer Type (Q3/18)
Number of Service Subscription by Trialer Type (Q3/18)
Service Provider Perceptions
Reasons for Subscribing: vMVPDs vs. Other OTT Services (Q3/18)
Reasons for Subscribing by OTT Service (Q3/18)
Top 3 OTT Services Subscribed to by Specific vMVPDs Subscribers (Q3/18)
Net Promoter Score: Video Services (Q3/18)
Net Promoter Score: vMVPD (Q3/18)
Net Promoter Score: Pay-TV Service Operators (2017 vs. 2018)
Appendix
