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About the Research
Previous Research
Industry Insight
Key Findings
Recommendations
Adoption of OTT Video Services:
% of U.S. BB HHs Paying for OTT Subscription (2013 - 2015)
Pay-TV and OTT Penetration Among Millennials (Q1/16)
OTT Video Service Subscriptions (Q4/15)
OTT Video Service Subscriptions: Netflix, Hulu, and Amazon Prime Instant Video (2013-2015)
OTT Video Service Subscriptions: CBS All Access, HBO NOW, and Showtime (2015)
Sports OTT Video Service Subscriptions (Q4/15)
Recent Use of OTT Services (Q4/15)
Most Commonly Used Device to Access Specified OTT Services (Q4/15)
Most Commonly Used Device to Access Specified OTT Services, cont. (Q4/15)
Method of Signing Up for a Subscription to Specified OTT Services (Q4/15)
Method of Signing Up for a Subscription to Specified Sports OTT Services (Q4/15)
Churn Among OTT Services:
Subscribers Canceling OTT Service as % of Current Subscriber Base by Age (Q4/15)
Current and Former OTT Service Subscription Among Millennials (Q1/16)
Subscribers Canceling OTT Service as % of Current Subscriber Base (2015)
Reasons for Canceling an OTT Service (Q4/15)
Reasons for Canceling an OTT Service, cont. (Q4/15)
Likelihood of Canceling OTT Service (Q4/15)
Likelihood of Canceling Sports OTT Service (Q4/15)
Likelihood of Canceling OTT Services by Children at Home (Q4/15)
Likelihood of Canceling Hulu (Basic Subscription Tier) by Age (Q4/15)
Reasons for Planning to Cancel an OTT Service by Gender (Q4/15)
Reasons for Planning to Cancel an OTT Service to Save Money by Gender and Marital Status (Q4/15)
Reasons for Planning to Cancel an OTT Service to Save Money by Gender and Income (Q4/15)
Reasons for Planning to Cancel an OTT Service by Housing Type: Only Intended to Subscribe for a Short Time (Q4/15)
Reasons for Planning to Cancel an OTT Service to Save Money by Home Ownership (Q4/15)
