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Bottom Line
Cord-Cutting among Consumers
Rising Cost of Content
Competition with vMVPDs and Others
Subscription Aggregators Pose a Larger Threat Than vMVPDs
Live OTA Broadcasts Are Staging a Comeback
Sports and Content Production in 2020
Impact on Sports Media Rights
New Content Production
Strategies Among Pay-TV Providers
A Focus on Valuable Subscribers
Horizontal and Vertical Integration
Comcast
AT&T
DISH
Set-Top Boxes and App-Based Pay-TV
Advanced Set-Top Box Systems
Android TV and X1 Licensing
Android TV’s Challenger: Comcast’s X1 Platform
App-Based TV and Support for Mobile Devices
OTT Service Bundling and Aggregation
Partnerships with vMVPDs and Others
Market Forecasts
Implications and Recommendations
Create Channel Bundles without Sports
Make Use of App-Based Delivery Models to Innovate on Features
Sports Features and Sports Content for Sports Fans
Watch Parties and Social Viewing
Support Customers on the Platforms They Use
Grow Alternative Revenue Models
Aggregation and Advertising in a New Format
Sports Betting and Sports Betting Content
Look to Alternative Content Sources and New Service Types
Ongoing Change and Market Shifts
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