Video Services Dashboard Q1 2024

Video Services Dashboard 1Q 2024

The Video Services Dashboard provides a visual representation of the most critical indicators used by organizations that provide video services to the home to make strategic decisions.

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Executive Summary

Video Services Overview
Penetration of Traditional vs. OTT Video Services
Pay-TV & OTT Service Subscription Trend
Pay-TV Adoption by Service Type
Overlap in Pay-TV & OTT Service Subscriptions

Pay-TV Services
Traditional Pay-TV Service Provider Market Share
Overall vMVPD Service Adoption
Streaming TV & vMVPD Provider Market Share
Traditional Pay-TV Service Provider NPS
vMVPD Service NPS
Cord Cutter vs Cord Never

Streaming Service Adoption: Business Models & Market Leaders
OTT Service Use by Business Model
OTT Video SVOD Service Stacking
Average Number of OTT Service Subscriptions
OTT Service Subscription: Big 3 OTT vs. Non Big 3 OTT
Major Subscription OTT Service Adoption
Major OTT Subscription Tier: Ad-Based vs. Ad-Free
Use of Ad-Based OTT Services
Use of Transactional OTT Services
Platforms for Watching Social/User Generated Content

Streaming Services: Fees Churn, NPS
Total Monthly Spending on OTT Services
Spending on Video Services: Traditional Pay-TV vs. SVOD Services
Major OTT Service NPS
OTT Subscriber Churn
Reasons for Cancelling Service
Incentives to Prevent Churn

Appendix

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Video Services: OTT, Pay TV

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Video Services Dashboard 1Q 2024

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Yilan Jiang

Senior Director of Consumer Analytics

Author

Jennifer Kent

Vice President, Research

Author

Sarah Lee

Research Analyst

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