Download Table of Contents (PDF)
About the Research
Previous Research
360 View: Health Devices and Services for Connected Consumers (Q3/14)
Wearable Computing: Fitness and Health in Style (Q3/14)
Digital Health Consumers: A Lifestyle & Technology Segmentation (Q1/14)
Living Independently at Home: Second Edition (Q1/14)
Networked Medical Devices: Innovations and Business Models (Q4/13)
Key Findings
Recommendations
Overview of Smart Health Device Adoption and Purchase Drivers:
Connected Health Device Adoption and Purchase Intentions (Q2/14)
Adoption of Connected Health Devices (2013 - 2014)
Digital Pedometer/Fitness Tracker Brand Adoption (2013 - 2014)
Connected Health Devices: Purchase Motivations (Q2/14)
Connected Health Devices: Purchase Motivations, cont. (Q2/14)
Key Health Device Drivers (Q2/14)
Health Drivers by Age (Q2/14)
Health Device Driver by Gender (Q2/14)
Data Tracking as Health Device Driver by Attitudes Toward New Technologies (Q2/14)
Healthy Lifestyle as Health Device Driver by Attitude Towards Environmentalism (Q2/14)
Doctor Recommendations as Health Device Driver by Worry Over Daily Demands (Q2/14)
Desire to Lose Weight as Health Device Driver by Body Mass Index (Q2/14)
Health Device Driver by Chronic Health Condition (Q2/14)
Health Device Driver and Primary Care Doctor (Q2/14)
Doctor Recommendations as Health Device Driver by Health Insurance (Q2/14)
Health Habits and Segmentation:
Average Frequency of Participation in Wellness Activities (Q2/14)
Health Conditions (Q2/14)
Health Segments (Q2/14)
Segment Descriptions
Connected Health Device Adoption by Health Segments (Q2/14)
Motivations to Buy Digital Weight Scale by Health Segments (Q2/14)
Motivations to Buy Digital Pedometers by Health Segments (Q2/14)
Motivations to Buy Sleep Quality Monitors by Health Segments (Q2/14)
Motivations to Buy a Sports Watch by Health Segments (Q2/14)
Motivations to Buy a Pill Box by Health Segments (Q2/14)
Motivations to Buy a GPS Watch by Health Segments (Q2/14)
Motivations to Buy Exercise Equipment by Health Segments (Q2/14)
Motivations to Buy a Glucometer by Health Segments (Q2/14)
Motivations to Buy a Blood Pressure Cuff by Health Segments (Q2/14)
Additional Research from Parks Associates
