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About the Research
Previous Research
Reasons for the Appeal of Health & Fitness Devices (Q4/14)
360 View: Health Devices and Services for Connected Consumers (Q3/14)
Delivering Quality Healthcare to the Digital Home: The 2014 Edition (Q4/14)
Wearable Computing: Fitness and Health in Style (Q3/14)
Digital Health Consumers: A Lifestyle & Technology Segmentation (Q1/14)
Prescribing Apps: Engaging Health Consumers (Q4/13)
Key Findings
Industry Insight
Recommendations
Overview of Health App Use:
Smartphone and Tablet Adoption (2010 – 2014)
Smartphone App Downloads & Usage (2012 vs. 2014)
Tablet App Downloads & Usage (2012 vs. 2014)
Mobile App Usage (Q1/14)
Use of Health Apps (Q4/14)
Use of Health Apps with Digital Health Devices (Q4/14)
Weekly Time Spent Using Smartphone Apps by Genre (Q1/14)
Avg. Smartphone App Session by Genre (Q1/14)
Interest in Health Apps (Q4/14)
Appeal of Master Health App
Appeal of Health Master App (Q4/14)
Appeal of Health Master App by Age (Q4/14)
Appeal of Health Master App by Number of Health App Used Monthly (Q4/14)
Appeal of Health Master App by Frequency of Health App Use (Q4/14)
Appeal of Health Master App & Digital Health Device and App Use (Q4/14)
Additional Research from Parks Associates
Published by Parks Associates
© January 2015
All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.
Printed in the United States of America.
Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
