Providing market intelligence for more than 35 years

Wellness and Fitness

Q3 2014

Industry Report

Wearable Computing: Fitness and Health in Style

This report examines technologies, software, and platforms that drive the adoption of wearable medical and health tracking devices by consumers. It focuses on how these devices interact with Web or mobile Internet-based applications and services targeting personal health management. It also highlights the business opportunities for technology providers, component suppliers, and software designers. The report provides the forecasts of U.S. wearable fitness/health solution adaptors and device sales from 2014 to 2019.

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The Bottom Line

1.0 Report Summary

1.1 Purpose of Report

1.2 Scope of Report

1.3 Research Approach

2.0 Wearables: the Market Landscape

2.1 The Smart Watch Race

2.2 Smart Eyewear

2.3 Wearable Activity Tracker

2.4 Smart Jewelry, Patches, and Fabric

Smart Jewelry

Smart Patch

Smart Fabric

3.0 Technologies inside Wearables and the Fashion Element

3.1 IC Innovations for Wearables

3.2 Sensors and Haptic Technology

3.3 Operating Systems and Software Platforms

3.4 The Fashion Element

4.0 Fitness and Health Market Opportunities for Wearables

4.1 Consumer Interest in Personal Health and Wellness

4.2 Health and Fitness Market Segments for Wearables

4.3 User Experience and Health Benefits: Apps and Services

5.0 Market Forecasts

5.1 Wearable Computing Market Drivers and Barriers

5.2 Forecast Methodology and Assumptions

5.3 Global Smart Watch and Digital Fitness Tracker Unit Sales and Revenues (2014?2018)

5.4 Global Connected Fitness Tracker Unit Sales and Revenues (2014?2018)

5.5 Global Smart Watch and Connected Fitness Tracker Household Forecasts (2014?2018)

6.0 Market Implications and Recommendations

7.0 Appendix

7.1 Glossary

7.2 Company Index

Companies Interviewed or Researched for This Report
Emerging Application Categories for Wearables
Major Smart Watch Brands and Their Strategy
Google Glass Platform and App Ecosystem
U.S. Digital Activity Tracker Market Growth (2010-2013)
Major Digital Activity Tracker Brands
Innovations in Smart Wearables in the Forms of Jewelry, Patch and Fabric
Major Bluetooth and NFC IC Suppliers
MEMS Sensor Companies
Haptic Technology Providers: Immersion and Novasentis
Android Fit’s Announced Partners
Potential Impact from the Apple-Mayo-Epic Partnership
Case Study: Omega’s Brand Rebuilding and Marketing
Case Study: Rolex’s Brand Marketing
U.S. Consumer Health Concerns
U.S. Consumer Digital Health Activities
U.S. Consumer: Smart Watch Purchase Considerations
U.S. Consumer: Smart Watch Purchase Locations
Health and Fitness Market Segments for Wearables
Fitbit’s 3rd-Party App Partners
Market Drivers and Barriers for Wearables Intended for Health & Fitness Uses
Market Forecast Models for Smart Watch and Digital Fitness Trackers
Worldwide Smart Watch + Digital Fitness Tracker Unit Sales (2012-2018)
Worldwide Smart Watch + Digital Fitness Tracker Revenues (2012-2018)
Smart Watch + Digital Fitness Tracker Unit Sales and Revenues Breakdown by Region (2012-2018)
Worldwide Connected Digital Fitness Tracker Unit Sales and As a Percentage of All Digital Fitness
Trackers (2012-2018)
Worldwide Connected Digital Fitness Tracker Revenue (2012-2018)
Connected Digital Fitness Tracker Unit Sales and Revenues Breakdown by Region (2012-2018)
Smart Watch and Connected Digital Fitness Tracker Households Breakdown by Region (2012-2018) 

© July 2014 Parks Associates
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Printed in the United States of America. 

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.

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