Survey Methodology and Definitions

Defining the Wearables Market

Executive Summary

Household Adoption of Wearables

Adoption of Wearables Brands - Smart Watches, Fitness Trackers, GPS Sports Watches

Smart Watch Ownership

Additional Subscriptions

Smart Watch Purchase Intention

Brand of Smart Watch Purchased

Intent to Purchase Wearables in Next 6 Months

Use Cases Among Wearables Type Owners

Reasons for Adopting a Device/App for Emergency Call

Market Landscape

Wearable Devices: Adoption, Purchases, & Purchase Intention Among US Internet Households

Wearable Devices: Purchase Type

Net Promoter Score for Consumer Electronics Devices

Wearable Devices: Net Promoter Score

Demographic Breakdown of Wearable Device Owners

Brand Adoption Among US Internet Households

Wearables Brand Adoption by US Internet Households

Brand Adoption Among Smart Watch Households

Smart Watch NPS

Brand Adoption Among Fitness Tracker Households

Fitness Tracker NPS

Brand Adoption Among GPS Sports Watch Households

GPS Sports Watch NPS

Brand Adoption Among Smart Ring Households

Feature Interest and Willingness to Pay

Attitudes Towards Health-Related Wearable Features

Wearables Intenders Willing to Pay More for Model/Brand with Select Features: Medical Features and Wellness Features

Willingness to Pay for Health-Related Wearable Features

Premium Apps or Services Among Wearables Households

Satisfaction for Wearable Device by Paid App or Service

Application Integrations: Telehealth, Second Screens

Appeal Among US Internet Households

Smart Watch Owners vs. Non-Owners

Wearable Purchase Intention: Single Product vs Multiple Products

Wearables Key Use Cases

Use Cases for Wrist Wearables

Use Cases Among Wearables Type Owners

Preferred Health and Wellness Capabilities: Smart Watches, Fitness Trackers, GPS Sports Watches, Wearables Users

Preferred Fitness and Outdoors Capabilities: Smart Watches, Fitness Trackers, GPS Sports Watches, Wearables Users

Preferred Utilitarian Capabilities: Smart Watches, Fitness Trackers, GPS Sports Watches, Wearables Users

Preferred Communications Capabilities: Smart Watches, Fitness Trackers, GPS Sports Watches, Wearables Users

Preferred Fashion Characteristics for Wearables: User Interface, Bezels, Styling, Watch Bands, Shape, Social Setting

Smart Watch Control Mechanism

Peripherals Connected to Smart Watch

Personal Safety and Emergency Monitoring

Use of Device/App to Call for Help in Case of Emergency

Type of Emergency Solution Used

Reasons for Adopting a Device/App for Emergency Call

Type of Emergency Service Used

Willingness to Pay for Tested Safety Features

Purchased Current Wearable for Safety

Attitudes Towards Safety-Related Wearable Features

Preferred Safety Features When Purchasing

Appendix