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Effective Bundling: Pain Points and Expectations from Subscription Leaders
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Entertainment services lead the subscription economy for US internet households

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Effective Bundling: Pain Points and Expectations from Subscription Leaders

The subscription landscape is growing increasingly complex, with consumers embracing more subscription services than ever across entertainment, retail, fitness, transportation, and other areas of their lives.

This white paper draws on the results of 10 interviews with executives representing leading subscription companies across the streaming video, streaming music, health and fitness, educational services,  and productivity services markets. In this research, leading executives share their best practices and strategies to maximize the returns of their partnerships and to avoid and mitigate pain points.

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About the Sponsor

The Digital Vending Machine® by Bango provides everything you need for subscription bundling and payments, enabling you to quickly reach new customers and markets. Connect once for a standard system of tools used for customer acquisition, payments and subscriptions, and join an ecosystem of over 150 merchants and resellers already connected to the Bango platform. Trusted by leading technology companies including Amazon (NASDAQ: AMZN), Google (NASDAQ: GOOG) and Microsoft (NASDAQ: MSFT). For more information, visit www.bango.com.

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