About the Research

Previous Research

360 View: Entertainment Services in U.S. Broadband Households (Q3/15)

Segmentation: VOD & OTT Usage (Q2/15)

The Super Buyer: Characteristics of High ARPU Customers (Q4/14)

Modern Broadband: Maximizing Retention and Revenues (Q4/14)

Consumer Segmentation: OTT Video Buyers (Q4/14)

Modern Broadband: Access and Value-added Services (Q3/13)

Key Findings

Industry Insight

Recommendations

Overview of Broadband Services:

U.S. Broadband Service Adoption & Service ARPU (2010 - 2015)

Broadband Service Providers (Q2/15)

Broadband ARPU by Service Provider (Q2/15)

Broadband Speed:

Broadband Service Speed (Q2/15)

Broadband Service Speed by Provider (Q2/15)

Perception of Broadband Service Speed (Q2/15)

Perception of Service Speed by Broadband Service Speed (Q2/15)

Perception of Broadband Service Speed by Provider (Q2/15)

Perception of Broadband Service Speed by Age (Q2/15)

Broadband Speed and Service Changes:

Changes to Broadband Service in Past 12 Months (Q2/15)

Changes to Broadband Service in Past 12 Months by Provider (Q2/15)

Recent Changes to Broadband Service by Perception of Broadband Speed (Q2/15)

Changes to Broadband Service in Past 12 Months by Age (Q2/15)

Changes to Broadband Service in Past 12 Months by Household Income (Q2/15)

Changes to Broadband Service in Past 12 Months by Children at Home (Q2/15)

Reason for Switching to a Different Broadband Service Provider (Q2/15)

Reason for Switching to a Different Broadband Service Provider by Current Provider (Q2/15)

Likelihood of Making Changes to Broadband Service (Q2/15)

Likelihood of Making Changes to Broadband Service by Provider (Q2/15)

Likelihood of Making Changes to Broadband Service by Perception of Broadband Speed (Q2/15)

Reason for Intending to Switch to a Different Broadband Service Provider (Q2/15)

Reason for Intending to Switch to a Different Broadband Service Provider by Provider (Q2/15)

Reason for Planning to Switch Broadband Service by Perception of Broadband Speed (Q2/15)

Digital Media Use & Connection Type:

Broadband Speed and Type of Internet Access (Q2/15)

Broadband Service Speed by Number of Hours Watching Internet Video on a TV Set (Q2/15)

Broadband Service Speed by Weekly Number of Hours Streaming Online Audio on a Computer (Q2/15)

Broadband Service Speed by Weekly Number of Hours of Playing Games on a Gaming Console (Q2/15)

Digital Media Use & Broadband Upgrades:

Likelihood of Upgrading Broadband Service by Connected In-Home Entertainment Device Ownership (Q2/15)

Intention to Upgrade Broadband Service by Broadband Speed and Number of Connected In-Home Entertainment Device Types (Q2/15)

Intention to Upgrade Broadband Service by Internet Video Viewing Platforms (Q2/15)

Intention to Upgrade Broadband Service by Broadband Speed and Watching Internet Video (Q2/15)

Likelihood of Upgrading Broadband Service by Weekly Number of Hours Viewing Internet Video Site/App Video on a Tablet (Q2/15)

Likelihood of Upgrading Broadband Service by Overall OTT Service Subscription (Q2/15)

Intention to Upgrade Broadband Service by Streaming Online Music Platform (Q2/15)

Intention to Upgrade Broadband Service by Playing Games (Q2/15)

Likelihood of Upgrading Broadband Service by Number of Gaming Hours on Gaming Consoles (Q2/15)

Intention to Upgrade Broadband Service by Broadband Speed and Frequency of Playing Games on a Gaming Console (Q2/15)

Demographics & Broadband Upgrades:

Likelihood of Upgrading Broadband Service by Age (Q2/15)

Likelihood of Upgrading Broadband Service by Children at Home (Q2/15)

Additional Research from Parks Associates