Providing market intelligence for more than 35 years

Parks Associates

Market Research and Consulting Company

Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. www.parksassociates.com

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Free Resources

Parks Associates announces topics and dates for 2025 CONNECTIONS™ Conferences
Parks Associates: Smart video devices will generate $2.4 billion in standalone services by 2027
Parks Associates hosts Smart Spaces conference, highlighting focus on tech for multifamily and smart spaces markets
How to Get Better Indoor TV Antenna Reception
Next-Gen Scaling Connectivity for Multifamily Properties
Parks Associates: Most MDU decision makers plan to upgrade, replace electronic access control systems
The Smart Money: Technology for Independent Living
Parks Associates: Nearly one-third of wearables households reports purchasing or subscribing to a premium app or service
Building the Future with Smart HVAC and Plumbing Technologies
Nearly Half of U.S. Households Own and Use Wearable Devices
EV owners also use smart home tech
Parks Associates: Over 75% of key MDU decision makers plan on upgrading or replacing electronic access control solutions
Tech leaders to convene in Dallas for Smart Spaces executive conference
Need to Know: Why do we need cross-media measurement?
Re-bundling and the Future of Streaming: Insights from Kristen Hanich
Smart Spaces, executive conference in Dallas, September 24-25, addresses growing demand for energy solutions, especially EV charging, in multifamily
Parks Associates: HP overtakes Apple in Q1 2024 laptop sales
How insurers are using smart-home technology
EVs Need Long-Term Love to Live Up to Their Engineering
Save Money While Staying Connected. Here Are 8 Ways to Lower Your Internet Bill

Research

Streaming Video Tracker - North American Update: June 2024
Streaming Video Tracker - North American Update: May 2024
Electronic Gaming in the Digital Home: Game Advertising
How to Build a Winning OTT Strategy: Balancing Content and Platforms
IoT: Smart Appliances in the Era of Experiences
Navigating Cloud Solutions: CE and the Future of Video
Partner or Compete: Utility Decisions on Home Energy Management
Building a Differentiated User Experience in the Connected Home