Content Preferences in OTT Video

Content is king, and nowhere is that more true than the OTT video space. In the ultra-competitive OTT market, services are continually looking to differentiate their offering with original and exclusive content. New content categories continue to emerge to provide services the opportunity to separate themselves from the competition. This research examines how critical content is to driving subscriptions and usage, consumer interest in different types of content, and what role content plays in the user experience.

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Publish Date: 3Q 2021

Slides: 47


Authored By:
Liam Gaughan - Researcher
Yilan Jiang - Director

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