Smart, Clean, Connected: The Future of Home Energy Management

The smart home provides connectivity that allows consumers and energy service providers to understand and manage energy consumption throughout the home. As adoption of solar, storage, and electric vehicles grows alongside the smart home, utilities have the opportunity to align operation of these devices to the needs of the grid. This research provides insights on consumer interest in clean energy management products and services, including features, price sensitivity, and incentives for energy-efficiency solutions.

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Survey Methodology and Definitions

Executive Summary

Industry Insight

Consumer Perception Regarding Renewable Energy Sources

High Familiarity with Major Home Energy Equipment

Potential Purchase Drivers of Solar Panels

Willingness to Pay for Power Backup System

High Likelihood of Allowing Electricity Providers to Make Energy-Saving Adjustments

Impact of COVID-19 on Energy Consumption and Attitudes

High Concern about Paying Bills during the COVID-19 Crisis

Remote Worker in Household

Expected Educational Scenarios for Fall 2020 Semester

COVID-19 Impact on Interest in Smart Energy Solutions

High Satisfaction with Handling of the COVID-19 Crisis by Service Providers

Interest in Evaluation for Home Improvement by a Professional

Interest in Evaluation for Top Home Improvement Use Cases, by Specific Provider

Energy Efficiency and Demand for Clean Energy

Type of Electricity Provided by the Provider

Consumer Perception Regarding Renewable Energy Sources

Consumer Perception Regarding Renewable Energy Sources by States

Energy-Saving Actions Taken Over the Past 12 Months

Energy-Saving Actions

Energy-Saving Action Segments

Energy-Saving Action Segments by Age

Energy-Saving Action Segments by Area of Residence

Agreement about Energy Supply by Energy-Saving Actions Segments

Potential Drivers for Making Minor Energy-Saving Actions

Average Saving to Increase Likelihood of Taking Energy-Saving Actions

Adoption and Demand for Major Home Energy Equipment

High Familiarity with Major Home Energy Equipment

Ownership of Major Home Energy Equipment

High Intention of Purchasing Major Home Energy Equipment

High Intention of Purchasing Home Energy Equipment by Energy-Saving Action Segments

Distributed Energy: Payment Preference

Distributed Energy: Purchase Channel Preference

Demand for Residential Solar

Potential Purchase Drivers of Solar Panels

Benefits Increase Likelihood of Purchasing Solar Panels by Energy-Saving Action Segments

High Likelihood of Purchasing Solar Panels by Monthly Savings

High Intention of Purchasing Solar Panel with Monthly Savings on Energy Bill, by Age

High Intention of Purchasing Solar Panel with Monthly Savings on Energy Bill by Children at Home

High Intention of Purchasing Solar Panel with Monthly Savings on Energy Bill by Various Benefits

High Intention of Purchasing Solar Panel by Energy-Saving Action Segments

Demand for Batteries and Backup Power

Frequency of Using Battery to Power the Home

Importance of Using Solar Panels with Battery Storage

Important Battery Storage Function for Solar Panel by Age

Willingness to Pay for Power Backup System

Willingness to Pay for Power Backup System by Children at Home

Willingness to Pay for Power Backup System by Generator Purchase Intention

Willingness to Pay for Power Backup System by Energy-Saving Actions Segments

Electric Vehicle Drivers and Barriers

Reasons for Not Purchasing Electric Vehicle in 2021

Frequency of Charging Electric Vehicle

Reasons for Not Purchasing Electric Vehicle by Income 

Purchase Drivers for Electric Vehicle

Smart Energy Device Adoption and Intention

Smart Home Device Ownership

Smart Energy & Lighting Device Ownership

Smart Energy & Lighting Device Purchases

Smart Energy Devices: High Purchase Intention

Electricity Providers & Energy Services

High Familiarity with Energy Programs Offered

Awareness of Energy Services Offered by Electricity Provider

Adoption of Energy Programs

Most Valuable Energy Management Features

Daily Energy Consumption Breakdown

Frequency of Tracking Energy Consumption

Preferred Method of Receiving Energy-Saving Insights

Load Control Program Engagement

Reasons for Not Participating in Load Control Programs

Willingness to Adjust or Allowing Manufacturers/Utility to Adjust Energy Products During Peak Periods

Willingness to Delay Charging Electric Vehicle after Peak Periods

High Likelihood of Allowing Electricity Providers to Make Energy-Saving Adjustments 

High Likelihood of Allowing Electricity Providers to Make Energy Saving Adjustments by Energy-Saving Actions Segments

Appendix

Publish Date: 2Q 2021

Slides: 80


Authored By:
Patrice Samuels - Sr. Manager, Market Research
Yilan Jiang - Director
Keshav Jaiswal - Consumer Insights Analyst II
Xiaofan Tan - Consumer Insights Analyst II

Published by Parks Associates
© April 2021 Parks Associates

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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