Next-Generation Gaming: Consoles and Cloud

Advances in technology and infrastructure have brought forth a new generation of game consoles and also an increase in the viability of cloud gaming services. These both represent the latest in gaming capabilities available to the consumer. This research examines consumer interest in the latest generation of consoles and in cloud gaming services and identifies key consumer groups that must be targeted to best capitalize on the opportunity that each of these two new sets of gaming capabilities present.

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Download Table of Contents (PDF)

Survey Methodology and Definitions

Key Terms and Definitions

Executive Summary

Industry Insight

Platforms Used for Gaming

Ownership of Gaming Devices (2016 - 2021)

Most Used Gaming Console by Console Gamers

Video Gaming Service Subscriptions and Trials

Interest in Cloud Gaming Service

Appeal of Cloud Gaming Service by Platforms

Preferred Cloud Gaming Business Model

Shifts in Gaming Frequency and Platform Use

Platforms Used for Gaming

Hours Per Week Spent on Gaming Among All Broadband Households

Weekly Hours Spent on Gaming, Among Those Playing Games on Each Platform

Gaming Platform Engagement by Age Groups

Gamer Spending Habits and Lifestyle Attitudes

Gamer Segments

Number of Gaming Platforms

Ownership of Gaming Devices (2016 - 2021)

Brand of “Most Used” Gaming Console

Brand of PC Most Used by PC Gamers

Brand of Smartphone Used Smartphone Gamers

Brand of Most Used Tablet by Tablet Gamers

Brand of SMP Most Used by SMP Gamers

Reasons for Playing Video Games by Gaming Platforms

Preferred Video Game Genres by Gaming Platforms

Console Gaming and VR Headset Market

Gaming Console Ownership by Models

Ownership of Gaming Console by Generation

Number of Different Console Brand Models Used in Home

Top 3 Brands of Gaming Console Purchased

Brands of VR Headset Purchased

Gaming Device Purchase Intentions

Intention to Purchase VR Headset Among VR-compatible Product Owners

Gaming Device Intenders by Demographics

Consumer Attitudes Toward Spending Habits and Lifestyle by Gaming Device Intenders

Desired Gaming Console by Intenders

Important Features of Next Gaming Console

Important Features of Next Gaming Console by Most Desired Console Models

Gaming Subscriptions & Cloud Gaming

Testing Game Services and Cloud Gaming

Gaming Service Subscriptions

Video Gaming Service Subscriptions and Trials

Gaming Platform Use, Among Console Gamers

Interest in Cloud Gaming Service

Appeal of Cloud Gaming Service by Platforms

Preferred Cloud Gaming Business Model

Interest in Cloud Gaming by Pricing Tier

Preferred Cloud Gaming Business Model by Pricing Tier

Appeal of Cloud Gaming Services by Number of Gaming Platforms

Likelihood of Subscribing to a $14.99 Cloud Gaming Service by Number of Gaming Platforms

Likelihood of Subscribing to a $14.99 Cloud Gaming Service by Most Used Console Platforms

Likelihood of Subscribing to a $14.99 Cloud Gaming Service by Gaming Platforms

Appendix

Defining Heads of Broadband Households

Gamer Demographics

Reading Parks Associates Charts

Publish Date: 3Q 2021

Slides: 61


Authored By:
Paul Erickson - Senior Analyst
Sharon Jiang - Consumer Insights Analyst I
Yilan Jiang - Director

Published by Parks Associates
© July 2021 Parks Associates

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.

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