Subscription and Churn in OTT Video

OTT video services are designed to allow no hassle signup and easy cancellation process, but this level of freedom has led to high churn for many services. This primary research examines uptake and cancellation of OTT video services and the tactics services use to retain customers. It examines trends in adoption and churn for OTT services, both individually and by business model, and the effect of the COVID-19 crisis on churn and retention.

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Publish Date: 4Q 2020

Slides: 44

Authored By:
Steve Nason - Research Director

Published by Parks Associates
© August 2020 Parks Associates

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