About The Episode
In this episode, hosts Chris White and Rosey Sera are joined by Parks Associates' Elizabeth Parks, President & CMO, and Jennifer Kent, Vice President of research and talk about their experience and participation at KBIS 2022.
About Jennifer Kent, VP, Research, Parks Associates:
Jennifer manages the research department and Parks Associates' process for producing high-quality, relevant, and meaningful research. Jennifer also leads and advises on syndicated and custom research projects across all connected consumer verticals and guides questionnaire development for Parks Associates’ extensive consumer analytics survey program. Jennifer is a certified focus group moderator, with training from the Burke Institute.
Jennifer earned her PhD in religion, politics, and society and an MA in church-state studies from Baylor University. She earned her BA in politics from the Catholic University of America in Washington, DC.
Twitter ID: @JenniferMKent
About Elizabeth Parks, President and CMO, Parks Associates:
As President, Elizabeth supports all teams within Parks Associates, a woman- and family-owned market research and consulting firm. She oversees research topics and coverage areas for the company and directs the integrated strategic communications plan for Parks Associates, including advertising, public relations, and marketing. Elizabeth has supported the growth of Parks Associates business and marketing services for twenty three years and is the key organizer for all of Parks Associates' events, including Parks Associates signature event CONNECTIONS™. She also drives the overall mission to provide clients with the best consumer and industry research and analysis on the SMB and consumer technology markets to inform strategic market decisions.
Elizabeth joined Parks Associates on a full-time basis after graduating from the University of Texas at Austin with a BA in psychology.
Twitter ID: @elizparks
About KBIS:
The Kitchen & Bath Industry Show (KBIS) is the North America’s largest trade show dedicated to all aspects of kitchen and bath design. KBIS, in conjunction with the National Kitchen & Bath Association (NKBA), is an inspiring, interactive platform that showcases the latest industry products, trends and technologies from hundreds of exhibitors.
For more information on Parks Associates' research, please click here and make sure to check out our latest whitepapers!
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