About The Episode
In this episode, hosts Chris White and Rosey Sera are joined by Sophia Thrash and Mallory Joy for a fun conversation about what it is like being part of the young generation growing up with technology, their thoughts on privacy, consumer electronics, and so much more!
Research Covered:
Parks Associates finds households with children, particularly those ages 6-11, are the leading demographic groups for technology product and entertainment service purchasing. Households with Children: Dominant Tech Purchasers finds 38% of US broadband households with children plan to buy a smart video doorbell over the next 12 months, compared to 14% of households without children. Ninety percent of households with children at home subscribe to at least one OTT service. This research study examines this key segment, their desires and attitudes, current ownership rates, and planned purchases, as well as the personal and economic impact of COVID-19. For more information, please visit www.ParksAssociates.com.
About the Hosts
Chris White, Senior Analyst, Parks Associates:
Chris is a Senior Analyst with Parks Associates, covering the smart home and smart energy markets. He was previously a Director of Insights at PeopleMetrics in Philadelphia and the Data Manager of a youth-serving collaborative in New Orleans. He leverages this background in marketing research and data gathering to contribute to the design of Parks Associates consumer surveys.
Chris earned his BBA in Marketing from the College of William & Mary and his MBA in Marketing and Finance from American University.
Twitter ID: @cwhiteinsights
Rosey Ulpino Sera, Senior Public Relations & Marketing Manager, Parks Associates:
Rosey (Rosimely) manages Parks Associates’ public relations as well as the company’s email marketing strategy and schedule. Aside from being one of the hosts of Parks Associates’ Connected Consumer Podcast, she works closely with the Marketing team on additional project management such as content marketing, social media, and other marketing initiatives for Parks Associates events and research products and services.
Prior to joining Parks Associates, Rosey worked as a Community Relations Specialist in the healthcare industry by managing social media, developing website content, and creating marketing graphics and designs. She also has previous experience in marketing agency and non-profit communications. She graduated Cum Laude with a BS in Communications with a focus in Public Relations from the University of North Florida.
Twitter ID: @roseyulpinosera
For more information on Parks Associates research, please click here and make sure to check out our latest whitepapers!
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