Consumer Segmentation: The Big CE Spenders

About the Research

Previous Research

Key Findings

Recommendations

CE Adoption & Purchase Trends

Consumer Electronics Adoption (2009 – 2013)

Audio Accessories or Miscellaneous Production Adoption (2010 – 2013)

% BB HHs Making a CE Purchase in 1H (2010 – 2013)

Consumer Electronics Device Purchases in 1H of the Year (2012 vs. 2013)

Average Selling Price of Computers & Mobile Devices (2008 – 2013)

Average Selling Price of Home Entertainment Devices (2008 – 2013)

Connected CE

Internet-Connectable Product Ownership (2009 – 2013)

% of Devices Connecting CE Devices to the Internet (2010 – 2013)

U.S. Households with Internet- Connected CE (2010 – 2013)

U.S. Households with TV-Internet Bridge by Age (Q1/13)

PC – to – TV Connection (2009 – 2013)

Connected CE: Google Chromecast

Google Chromecast Market Overview (Q3/13)

Demographic Profile of Google Chromecast Owners & Streaming Video Media Player Owners

Demographic Profile of Google Chromecast Owners (Q3/13)

Google Chromecast Use (Q3/13)

Devices Used with Google Chromecast (Q3/13)

Google Chromecast Owners: Annual Expenditure on Movies and TV Programs (Q3/13)

Pay-TV Service Subscription by Google Chromecast Ownership (Q3/13)

Google Chromecast Owners vs. Non-Owners: Connected CE Ownership (Q3/13)

Google Chromecast Owners vs. Non-Owners: OTT Service Subscription (Q3/13)

Google Chromecast Online Video Sources (Q3/13)

CE Purchases and Purchase Intention: Google Chromecast vs. Streaming Video Media Player (Q3/13)

Purchase Location: Google Chromecast vs. Streaming Video Media Player (Q3/13)

OTT Service Subscription by Device Ownership (Q3/13)

Device Usefulness: Google Chromecast vs. Streaming Video Media Player (Q3/13)

The Big CE Spenders

Annual Amount Spent on Electronics (Q3/13)

Annual Household Expenditures (Q3/13)

Electronics Ownership by Spending Level (Q3/13)

Difficulty in Giving up CE Devices (Q3/13)

% Buying Electronics in 1H 2013 by Spending Level (Q3/13)

Number of Devices Purchased by Spending Level (Q3/13)

Mean Total Amount Spent on CE by Spending Level (Q3/13)

Average Total Amount Spent on CE by Spending Level (Q3/13)

Expenditure by Spending Groups as % of all CE Expenditure (Q3/13)

Electronic Purchased in 1H 2013 (Q3/13)

Amount Spent on CE Devices: Small vs. Big CE Spenders

2013 Purchase Intent (Q3/13)

Amount Spent on Electronics by Age (Q3/13)

Amount Spent on Electronics by Income (Q3/13)

Amount Spent on Electronics by Education Level (Q3/13)

Annual Amount Spent on Electronics by Home Size (Q3/13)

Annual Amount Spent on Electronics by Number of Children in Home (Q3/13)

Big CE Spenders: General Drivers for Spending (Q3/13)

The Big CE Spenders: Brand and Store Preferences

Big & Small CE Spenders: Laptop Brand Purchased (Q3/13)

Big & Small CE Spenders: Tablet Brand Purchased (Q3/13)

Big & Small CE Spenders: TV Brand Purchased (Q3/13)

Big & Small CE Spenders: Smartphone Brand Purchased (Q3/13)

Big vs. Small CE Spenders: Location of Laptop Purchase (Q3/13)

Big vs. Small CE Spenders: Location of Tablet Purchase (Q3/13)

Big vs. Small CE Spenders: Location of TV Purchase (Q3/13)

Big vs. Small CE Spenders: Location of TV Purchase (Q3/13)

The Big CE Spenders: Important Purchase Factors

Big vs. Small CE Spenders: Laptop Purchase Factors (Q3/13)

Big vs. Small CE Spenders: Tablet Purchase Factors (Q3/13)

Big vs. Small CE Spenders: TV Purchase Factors (Q3/13)

Big vs. Small CE Spenders: Smartphone Purchase Factors (Q3/13)

Additional Research from Parks Associates