The Bottom Line
PMP Hardware Events 2005-2007
Estimates of Worldwide Cumulative Video iPod Shipments
Major Online Video Market Events (2005-2007)
The Expansion of the Multimedia-Capable Smartphone Family
U.S. PMP Adoption among Online Households 2005 vs. 2007
PMP Owners’ Age Distribution: 2005 vs. 2007
PMP Owners’ Other Technology Gadgets
Worldwide Video-capable MP3 Player Adoption among Internet Households
Comparison of PMP Processor Solutions
Current Storage Capacity on PMPs
Comparison of Touch-Screen Technology
Screen Size of PMPs among Current Owners
Analysis of Media Formats and Codecs
Major DRM Technology for Online Video
Features of the Latest PMP Models
Music and Video Consumption Frequency on a PMP
Factors and Drivers for Video Consumption on a PMP
Top-Ten Video Genres Preferred on PMP, Cell Phone, and Laptop PC
Locations Where PMPs are most Frequently Used
Expected Storage Capacity of the Next PMP Purchase
Budget to Spend on the Next PMP Purchase
Portable Media Platforms: Ownership 2005 vs. 2007
Portable Media Platforms: Purchase Intention 2005 vs. 2007
Consumers’ Preference for Converged Devices
Consumer Segmentation: Comparison of the Three PMP User Groups
Broadband Households Paying for Online Video Content
Broadcast Networks’ Online Video Initiatives
Broadcast Networks’ Online Video Initiatives
Major Online Movie Services and Portable Device Support
Major Brands’ Strengths and Weaknesses
Brand Share in the U.S. based on Consumer Survey
Worldwide Forecast of Video-capable PMP Shipments
Worldwide Forecast of PMP Shipments by Storage Medium
Worldwide Forecast of Video-capable PMP Revenues and ASP
Resource Book
Penetration of Consumer Products (Q2 2007)
Cross-Ownership of Portable Devices
Brand Share of Portable Multimedia Players
Screen Sizes of Portable Multimedia Players
Storage Capacity of Portable Multimedia Players
Average Number of Media Files on Portable Multimedia Players
Percentage of PMP Owners Having Media Files
Source of Video Content for Portable Multimedia Player Owners
Satisfaction with PMP Features (I)
Satisfaction with PMP Features (II)
Frequencies of Media Consumption on Portable Multimedia Players
Locations Where Portable Multimedia Players are Used
Comparison of Locations: Portable Music Players vs. PMPs
Average Monthly Spending on Video Content for PMPs
Drivers for Consuming more Video Content on PMPs (I)
Drivers for Consuming more Video Content on PMPs (2)
Accessory Items Purchased for Portable Entertainment Devices
Product Complaints: Video iPod vs. Other PMP Brands
Location of Use: Video iPod vs. Other PMP Brands
Frequency of Usage: Media Consumption on Portable Devices
Number of Media Files by Storage Capacity
Percentages of PMP Owners who do not Own Videos and Rarely Watch Videos
Desirable Features: Video iPod vs. Other PMP Brands
Average Number of Video Files and Frequency of Usage: Video iPods vs. Other PMP Brands
Age of PMP Owners: 2005 vs. 2007
Gender of PMP Owners: 2005 vs. 2007
Preference for Stand-Alone versus Multi-Function Devices: 2005 vs. 2007
Ethnicity of PMP Owners: 2005 vs. 2007
Income Distribution of PMP Owners: 2005 vs. 2007
Marital Status of PMP Owners: 2005 vs. 2007
Education Level of PMP Owners: 2005 vs. 2007
PMP Owners Currently Attending College: 2005 vs. 2007
Type of Residence of PMP Owners: 2005 vs. 2007
Number of Adults in Household, PMP Owners 2005 vs. 2007
Number of Children in Household, PMP Owners 2005 vs. 2007
Age of HDD-based PMP Owners: 2005 vs. 2007
Gender of HDD-based PMP Owners: 2005 vs. 2007
Preference for Stand-Alone vs. Multi-Function Devices among HDD-based PMP Owners: 2005 vs. 2007
Ethnicity of HDD-based PMP Owners: 2005 vs. 2007
Income Distribution of HDD-based PMP Owners: 2005 vs. 2007
Marital Status of HDD-based PMP Owners: 2005 vs. 2007
Education Level of HDD-based PMP Owners: 2005 vs. 2007
HDD-based PMP Owners Currently Attending College: 2005 vs. 2007
Type of Residence Occupied by HDD-based PMP Owners: 2005 vs. 2007
Number of Adults in Household of HDD-based PMP Owners: 2005 vs. 2007
Number of Children in Household of HDD-based PMP Owners: 2005 vs. 2007
Summary of Consumer Segmentation Findings
Age Distribution: by Consumer Segments
Gender: by Consumer Segments
Education Level: by Consumer Segments
Income Distribution: by Consumer Segments
Home Network Ownership: by Consumer Segments
Ethnicity: by Consumer Segments
Marital Status by Consumer Segments
College Status: by Consumer Segments
Type of Residence: by Consumer Segments
Number of Adults in Household: by Consumer Segments
Number of Children in Household: by Consumer Segments
Interest in Mobile Applications: by Consumer Segments
PMP Storage: by Consumer Segments
PMP Screen Size: by Consumer Segments
Main Types of Media Files Stored on PMP: by Consumer Segments
Other Types of Media Files Stored on PMP Device: by Consumer Segments
Satisfaction with PMP Features: by Consumer Segments
Situation in which PMP is Used Most Often: by Consumer Segments
Source of Video Content: by Consumer Segments
Importance of Mobile Device Features: by Consumer Segments
Interest in Mobile Device Hardware and Accessories: by Consumer Segments
Attitude toward Advertising on Mobile or Portable Devices: by Consumer Segments
Preference of Convergence: by PMP Owner Segments
Amount Spent Monthly on Video Content Purchase: by Consumer Segments
Frequency with which PMP Owners Listen to Music on their Devices: by Consumer Segments
Frequency of Watching Videos on PMP: by Consumer Segments
Age Distribution of Intenders
Gender of Intenders
Income Distribution of Intenders
Marital Status of Intenders
Number of Children in Household of Intenders
PMP Intenders’ Intention to Buy Other Mobile Devices
Desired Storage Capacity for PMP Intenders
Importance of PMP Features for Intenders (I)
Importance of PMP Features for Intenders (II)
Importance of PMP Features for Intenders (III)
Price Expected to Pay for Next PMP: Intenders
Video Genre Preferences: PMP vs. Laptop PC vs. Mobile Phone (I)
Video Genre Preferences: PMP vs. Laptop PC vs. Mobile Phone (II)
Video Genre Preferences: PMP vs. Laptop PC vs. Mobile Phone (III)
Interest in Mobile Broadband-enabled Applications on PMPs
