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Survey Methodology and Definitions
Parks Associates 2022 Respondent Quotas
Entertainment Service Ecosystem
Key Terms and Definitions
Executive Summary
Consumer Engagement in Piracy and Account Sharing
Strong Agreement Towards Unlicensed Video Media Usage
Reason Former Pirates Subscribed
Average Percentage of Households Giving or Receiving Account Credentials
Average Hours Spent Watching Content Among Account Sharing Segments
Pirating Tool Users
Intention of Subscribing to a TV Service in Next 6 Months
Piracy Tool Used
Strong Agreement About Unlicensed Video Media Usage
Attitudes Towards Unlicensed Media Usage by Piracy Content Use
Attitudes Towards Unlicensed Media Usage by Piracy Tool
Pirate Tool User Interest in OTT Service Business Models
Unsubscribed Content Type
Unsubscribed Content Type by Piracy Tool
Pirate Tool Users Interest in OTT Service Business Models
Converting Pirate Tool Users to Paid Users
Impact of Lower Pricing on Pirating Tool Users
Common Account Related Issues Experienced
Conversion to Paid Services by Account Issue Experienced
Converting Pirates to Subscribers
Reason Former Pirates Subscribed
Account Sharing
Account Sharing Behavior
Average Days Spent on Preferred Device
Average Hours Spent Watching Content Among Account Sharing Segments
Genre Preference Among OTT Subscribers
Monthly Spending on Online TV Services
Average Monthly Spending on OTT Services
Pay-TV Service Subscription by Account Sharing Behavior
Video Spend Per Month by Account Sharers vs Non-Account Sharers
Account Sharing Across Video Service Categories
Account Sharing Across Popular OTT Services
Account Sharing Across Premium OTT Services
Account Sharing Segments Across Niche OTT Services
Account Sharing Segments Across Sports OTT Services
Account Sharing Segments Across Fitness OTT Services
Account Sharing Segments Across Transactional Services
Account Sharing/Piracy Demographic Profiles
Piracy and Account Sharing by Age
Piracy and Account Sharing by Gender
Piracy and Account Sharing by Income
Piracy and Account Sharing by Education Level
Piracy and Account Sharing by Children at Home
Piracy and Account Sharing by Family Size
Appendix
