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Market Overview
Use of Video Services (Q1/19)
Use of Advertising-Based OTT Video Services (2018 - 2019)
Use of Traditional Pay-TV vs. OTT SVOD Among Advertising-Based OTT Video Users (Q1/19)
Use of Video Services Among Advertising-Based OTT Video Users (Q1/19)
Use of Video Services by Advertising-Based OTT Video Service (Q1/19)
Traditional Pay-TV and Internet ARPU Among Advertising-Based OTT Video Users (Q1/19)
Use of Video Services by Age (Q1/19)
Use of Video Services by Income (Q1/19)
Gender Breakdown by Advertising-Based OTT Video Service (Q1/19)
Age Breakdown by Advertising-Based OTT Video Service (Q1/19)
Income Breakdown by Advertising-Based OTT Video Service (Q1/19)
Education Breakdown by Advertising-Based OTT Video Service (Q1/19)
Children in Home by Advertising-Based OTT Video Service (Q1/19)
Service Satisfaction: SVOD vs. AVOD Services (Q1/19)
Use of Linear vs. AVOD Advertising-Based OTT Video (Q1/19)
Service Use and Discovery
Use of Ad-Based OTT Video Service by Service Type (Q1/19)
Frequency of Using AVOD OTT Service by Individual Services (Q1/19)
Primary Device by Advertising-Based OTT Video Service (Q1/19)
Most Used Streaming Media Player Among Advertising-Based OTT Video Users (Q1/19)
Discovery of Advertising-Based OTT Video Services (Q1/19)
Discovery by Advertising-Based OTT Video Service (Q1/19)
1st Step in Content Discovery Process by Service Type (Q1/19)
Factors and Attitudes Driving Usage
Reasons for Using Ad-Based OTT Services (Q1/19)
Factor and Cluster Analyses
Reasons for Using Ad-Based OTT Services (Q1/19)
Six factor groups representing distinct drivers for using ad-based OTT services
Advertising-Based OTT Video Service Segments (Q1/19)
Gender by Segment (Q1/19)
Age by Segment (Q1/19)
Children in Home by Segment (Q1/19)
Satisfaction with Advertising-Based OTT Video Services by Segment (Q1/19)
Attitudes Towards Ad-Based OTT Services (Q1/19)
Video Service Piracy
Activities Performed to Access Online Video/Music Programs by Service Type (Q1/19)
Attitudes Towards Sharing Music/Video Services or Using Unlicensed Copies by Service Type (Q1/19)
