Download Table of Contents (PDF)
1.0 Report Summary
1.1 Purpose of Report
1.2 Scope of Report
1.3 Research Approach/Sources
2.0 Today’s Landscape of Live Entertainment
2.1 Defining Live Entertainment
2.2 Decline in Pay TV
2.3 Antenna Use
2.3.1 A Renaissance for the Antenna
2.3.2 Crossover with Streaming Media Players
3.0 Live Alternatives
3.1 News
3.1.1 Voices of Digital Realm
3.1.2 Social Media as a News Source
3.1.3 Decline of Local News
3.1.4 Fracturing of News Coverage
3.1.5 Pivot to Video
3.2 Sports Moving Online
3.2.1 Splintering of Rights/Sources
3.2.2 Non-TV Sports
3.2.3 Direct-to-Consumer Sports
3.3 Future of Channelization
3.4 Live User-Generated Content
3.4.1 Platforms
3.4.2 Use/Viewers
3.4.3 Position in Viewing
4.0 Interaction/Engagement
4.1 Social Media/Apps
4.1.1 Marketing Tool vs. Content Distribution Tool
4.1.2 Interactivity of Content
4.2 Group Engagement
4.2.1 Measuring Engagement
5.0 Forecast of Live TV Viewership
5.1 Forecast Methodology
5.2 Forecast
6.0 Implications and Recommendations
7.0 Appendix
7.1 Glossary
7.2 Index
© September 2018 Parks Associates
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Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
