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Q1 2024

White Paper

Maximizing Returns: Generative AI’s Impact on Entertainment

This white paper examines the emergence and explosion of generative artificial intelligence (GAI) and its potential impacts on the entertainment industry including efficiencies and automations within the media supply chain and opportunities to boost revenue. It highlights concerns around copyright and human rights issues with using GAI, particularly in the media ecosystem.

Finally, Maximizing Returns: Generative AI’s Impact on Entertainment highlights examples of GAI tools already available for use in entertainment and offers guidance on steps media companies can take now to be ready to implement GAI as these models and tools mature, such as building private LLMs, offering 24/7 customer service, focusing on using GAI to enhance rather than replace, and to be mindful of intellectual property protections when creating content.

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