Download Table of Contents (PDF)
1.0 Report Summary
1.1 Report Purpose and Scope
1.2 Research Approach/Sources
2.0 Executive Summary
3.0 The Need for Personalization
4.0 The Hierarchy of Personalization
5.0 The Impact of Personalization
6.0 The Elements of Personalization
6.1 Identification—Who is the User
6.1.1 Manual Authentication
6.1.2 Automatic Identification
6.1.3 Security Token Authentication
6.1.4 Biometric / Voice-based Authentication
6.1.5 Federated Authentication / Single Sign-On
6.1.6 Identity / Authentication Technology Vendors
6.2 Profiling—Understanding the User
6.2.1 Collecting Personal Data
6.2.2 Privacy, Security, and Personalization
6.2.3 Profiling / Data Security Technology Vendors
6.3 Application—Serving the User
6.3.1 The Increasing Use of Artificial Intelligence (AI)
6.3.2 The Continued Evolution of Metadata
6.3.3 Personalization Spotlight: Netflix
6.3.4 Personalized Application Technology Vendors
7.0 Forecast
7.1 Forecast Methodology
7.2 Forecast
8.0 Implications and Recommendations
9.0 Appendix
9.1 Glossary
9.2 Index
9.3 Image Sources
