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About the Research
Previous Research
Entertainment Habits on Connected CE Devices (Q3/15)
360 View: Digital Media & Connected Consumers (Q3/15)
The Cost of Piracy (Q2/15)
Webisodes and Multichannel Networks: Future Content Opportunities (Q2/15)
Consumer Segmentation: Sources and Spending (Q1/15)
Consumer Segmentation: OTT Video Buyers (Q4/14)
Key Findings
Industry Insight
Recommendations
Adoption of 2nd Screen Platforms:
Smartphone and Tablet Adoption (2009 - 2015)
% of U.S. Broadband Households Owning Smartphones, Tablets, or Both (2011 – 2015)
Smartphone Operating System (2011 - 2015)
Brand of Smartphone Used (2010 - 2015)
Brand of Tablets Used (2011 - 2015)
Computing & Mobile Products Purchased in the Year (2007 - 2014)
Computing & Mobile Devices: Reason to Purchase (2014 vs. 2015)
Mobile Data Plan (2014 - 2015)
% 3G/4G Mobile Data Consumed by Current Data Plan (Q3/15)
% Using Specified Type of Mobile Apps by Pay-TV Subscription (Q3/15)
Adoption Trends for Smartphone Features from Service Providers:
Complementary Pay-TV Features (2013 - 2015)
Adoption of Smartphone/Tablet Apps from Service Provider by Pay-TV Service Provider (Q2/15)
Adoption of a Recommendation Feature by Pay-TV Service Provider (Q2/15)
2nd Screen Habits:
Monthly Engagement in Any 2nd Screen Activity (Q2/15)
Monthly Engagement in Any 2nd Screen Activity by Pay-TV Provider (Q2/15)
Monthly Engagement with 2nd Screen Activities (Q2/15)
2nd Screen Engagement by Age (Q2/15)
Pay-TV & OTT Subscription by Second Screen Use (Q2/15)
2nd Screen Engagement by OTT Subscription (Q2/15)
2nd Screen Activity Engagement by Video Viewing Segment (Q2/15)
Engagement in 2nd Screen Activities by Pay-TV Subscriber Types (Q2/15)
Engagement in 2nd Screen Activities by OTT Subscription (Q2/15)
Mobile Video Viewers & 2nd Screen:
Frequency of Video Consumption on Different Platforms by Second Screen Use (Q2/15)
Average Number of Times Watching Video by Smartphone Operating System (Q2/15)
Average # of Hours That Respondents Watch Internet Video on Mobile Phones by 2nd Screen Activities (Q2/15)
Average # of Hours That Respondents Watch Internet Video on Mobile Phones by Frequency of Engaging in 2nd Screen Activities (Q2/15)
Appendix: Video Viewer Segments:
Parks Associates Video Viewing Segments
Video Viewing Segments (2010 - 2015)
Segment Descriptions
