Smart, Safe, and Secure Apartment Living

With record new inventory hitting the market, the multifamily housing is growing increasingly competitive. Newer and older properties must vie for renters, and key decision makers are looking towards meaningful ways of differentiating their communities. This study examines renter demand for smart, safe, and secure living solutions, looking at the actual impact to renter decision making. It identifies the impact of investments into resident-facing apps and app functions, property access control, security cameras and smart security solutions, and smart door locks for residential units, comparing them against more traditional amenities.

This study draws from Parks Associates’ Q1 2025 survey of 8,000 U.S. internet households. The survey is demographically representative of US internet households, with quotas for age, income, gender, and educational attainment.

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Smart Home: Products And Services

Consumer Electronics and Entertainment

Broadband and Mobility

Connected Health and Wellness

MDU / Multifamily

SMB

Strategic Consulting Unit

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Smart Home Devices, Automation, Controls